FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 1: The Role of Marketing Research and the Research Process

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 1

True/False

Review LaterAdd Note

Review Later

Basic research is also termed as pure research.

Correct Answer

verified

Show Answer

Question 2

True/False

Review LaterAdd Note

Review Later

The techniques used to recognize and understand specific phenomenon is called scientific method.

Correct Answer

verified

Show Answer

Question 3

True/False

Review LaterAdd Note

Research is limited to only profit making organisations.

Which type of research methodology would you suggest when the research problem is partially defined?

Prediction about future environmental conditions allows managers to evaluate emerging opportunities.

The effectiveness of media research and copy development is classified under:

Use of scientific method in basic research ensures objectivity in gathering facts and testing creative ideas for alternative strategies.

The effectiveness of packaging attributes such as colour and shape is classified under:

Digital marketing is a term used to capture various electronic and communicative technologies through which marketing enterprises work together with customers towards enhancing value from interactions.

Research conducted to expand the limits of knowledge is the essence of:

The importance of market research in developing marketing strategy starts with analyses of market segments.

Woolworths supermarket is now delivering products to consumers' households, is an example of which type of research?

A research on consumers' taste preference is classified under which type of research?

A master plan that specifies the methods and procedures of collecting and analysing needed information is called exploratory research.

If a company wants to know what type of people would be buying its products. Which research design would you recommend to address this problem?

Pure research is aimed to expand the limits of knowledge.

In which stage of research management seeks to identify a clear cut statement of opportunity?

Marketing research is more useful in setting marketing strategy than understanding consumer behavior.

Effective marketing management is often based on intuitive decision making.

Marketing research fulfils the organisation's need for knowledge of the market.