Question 1

People are usually very good at interpreting their own emotions.

Accepted Answer

A) True 
 B)False

Question 2

Provide a marketing example of an imbalanced triad.According to balance theory, how could a marketer benefit from this?

Accepted Answer

Student answers here will vary.However, ...

Question 3

Balance exists in a balance theory triad if two relations are negative and one is positive.

Accepted Answer

A) True 
 B)False

Question 4

The post-purchase dissonance effect is especially likely to occur when:

Accepted Answer

A)  the decision is unimportant
B)  the decision involves giving up positive features of a rejected alternative
C)  the alternatives are very dissimilar overall
D)  the decision involves little risk
E)  All of the above are correct.

Question 5

What theory is based on the premise that individuals have a psychological desire to have harmony between a message object, a message sender, and receiver?

Accepted Answer

A)  Drive theory
B)  Expectancy theory
C)  Cognitive dissonance theory
D)  Weber's law theory
E)  None of the above is correct.

Question 6

Cognitive need arousal is closely tied to environmental situations or factors.

Accepted Answer

A) True 
 B)False

Question 7

Ego-defensive attitudes help consumers approach pleasure and avoid pain.

Accepted Answer

A) True 
 B)False

Exam 7: Motivation and Emotion

What theory is based on the premise that individuals have a psychological desire to have harmony between a message object, a message sender, and receiver?

Correct Answer
verified

Balance exists in a balance theory triad if two relations are negative and one is positive.

Correct Answer
verified

Cognitive need arousal is closely tied to environmental situations or factors.

Correct Answer
verified

The post-purchase dissonance effect is especially likely to occur when:

Correct Answer
verified

People are usually very good at interpreting their own emotions.

Correct Answer
verified

Ego-defensive attitudes help consumers approach pleasure and avoid pain.

Correct Answer
verified

Provide a marketing example of an imbalanced triad.According to balance theory, how could a marketer benefit from this?

Correct Answer
verified
Student answers here will vary.However, ...
View Answer

Exam 7: Motivation and Emotion

What theory is based on the premise that individuals have a psychological desire to have harmony between a message object, a message sender, and receiver?

Correct AnswerverifiedShow Answer

Balance exists in a balance theory triad if two relations are negative and one is positive.

Correct AnswerverifiedShow Answer

Cognitive need arousal is closely tied to environmental situations or factors.

Correct AnswerverifiedShow Answer

The post-purchase dissonance effect is especially likely to occur when:

Correct AnswerverifiedShow Answer

People are usually very good at interpreting their own emotions.

Correct AnswerverifiedShow Answer

Ego-defensive attitudes help consumers approach pleasure and avoid pain.

Correct AnswerverifiedShow Answer

Provide a marketing example of an imbalanced triad.According to balance theory, how could a marketer benefit from this?

Correct AnswerverifiedStudent answers here will vary.However, ...View AnswerShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Student answers here will vary.However, ...
View Answer