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Exam 5: Learning and Memory

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Question 41

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Which of the following is not one of the seven sins of memory?

A) Persistence
B) Bias
C) Suggestibility
D) Misattribution
E) All of the above are part of the seven sins of memory.

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Question 42

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Which of the following about operant conditioning is false?

A) In operant conditioning the stimulus follows the response.
B) Learning via operant conditioning is more persistent under conditions of partial reinforcement.
C) Extinction is the absence of a reward.
D) Learning is faster under conditions of continuous reinforcement.
E) Positive reinforcement encourages the probability of a response while negative reinforcement discourages the probability of a response.

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Question 43

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Design an experiment to test the mere exposure effect.(Make sure you label the variables by type.)

As comprehension increases, memory performance decreases.

For better results, the should immediately precede the in classical conditioning.

What is the difference between classical conditioning and operant conditioning?

Misleading advertising practices are unfair because consumers must form inferences to comprehend most advertising claims.

The passage of time is primarily responsible for consumers forgetting advertising messages.

The encoding-specificity principle suggests that if you studied while listening to the radio, you should probably be listening to the radio right now to do well on this test.

When a consumer views an ad for a favorite product, prior experiences with this product are likely to be primed or activated from memory.This is an example of:

Describe the process of classical conditioning.

Placing the picture of "Tony the Tiger"from the Frosted Flakes cereal commercial on Frosted Flakes cereal boxes helps consumers to recall the commercial while shopping at the grocery store.This is an example of:

Depth-of-processing research shows that memory performance degrades with effort.

When an association between an unconditioned stimulus and a conditioned stimulus is learned, the conditioned stimulus presented alone will elicit a conditioned response similar to the original unconditioned response.

In associative networks, when new associations compete with old associations, this is called the encoding-specificity principle.

Companies regularly must combat marketplace rumors.Several years ago Wendy's Restaurants were faced with one such problem.A rumor that Wendy's uses horserneat mixed in with their hamburger meat was spreading rapidly.Sales started to plummet.However, the vast majority of consumers did not believe the rumor. a.How can a rumor that no one believes still hurt sales? Justify your answer. b.To combat the rumors, Wendy's had three choices: (1) Flood the market with ads and new stories denying the rumors; (2) Flood the market with ads and new stories that focuses on new products and benefits offered by Wendy's; (3) Totally iguore the rumors and continue with their regular advertising carnpaigu.What should Wendy's have done to combat the rumors? Justify your answer.

Band-Aid brand bandages keeps running advertisements stating that its brand has the strongest adhesive of any bandage brand.They are hoping to take advantage of what effect?

The association principle of long-term memory explains all of the following phenomena except:

In an advertisement using classical conditioning, the product represents the conditioned stimulus.

According to operant conditioning, eliminating shipping cost, expediting paperwork, and shortening delivery time are examples of what?