Question 1

Compare and contrast department stores and discount stores.

Accepted Answer

The answer of Compare and contrast department stores and discount...

Question 2

A small, self-service store that is open long hours and carries a narrow product assortment in convenient locations is best described as a:

Accepted Answer

A)  discount store.
B)  department store.
C)  convenience store.
D)  supermarket.
E)  category killer.

Question 3

Warehouse clubs are able to offer a broad range of merchandise because their product lines are shallow and their sales volumes high.

Accepted Answer

A) True 
 B)False

Question 4

If the personal computer manufacturer Gateway were to use the services of Universal Plastics Corporation, the world's largest buyer and processor of hard plastic cases, it would also receive help in financing the plastic case purchases used in making the PCs.In this situation, Universal Plastics Corporation is a:

Accepted Answer

A)  cash-and-carry wholesaler.
B)  general merchandise wholesaler.
C)  limited-service wholesaler.
D)  rack jobber.
E)  full-service wholesaler.

Question 5

Department stores are characterised by wide product mixes.

Accepted Answer

A) True 
 B)False

Question 6

The supply chain includes:

Accepted Answer

A)  producers, wholesalers and retailers.
B)  suppliers, producers, intermediaries and customers.
C)  suppliers and suppliers' suppliers.
D)  all entities that facilitate product distribution.
E)  buyers, sellers, marketing intermediaries and agents.

Question 7

Supply chains for durable goods begin at raw materials and end at the final customer.

Accepted Answer

A) True 
 B)False

Question 8

Use the following to answer questions 
Land's End offers clothing and accessories for all members of the household.For many years, the products were sold only through catalogues.Later, they were available through the company's website.In the past few years, Land's End has partnered with Target to offer selected Land's End products inside of Target retail stores.This move by Land's End has been criticised by some marketers because it was thought that the Land's End products were superior in quality to those that are available in Target stores.Additionally, the products available in Target stores include tools, lawn care equipment and household appliances, which are not typical Land's End product lines.This may create mixed messages about Land's End to prospective customers.
-The move to sell Land's End products inside of Target stores may lead to potential problems with customers' perception of Land's End quality, in part due to consumers' functional and psychological picture of Target stores.This picture is called the __________ of Target.

Accepted Answer

A)  store location
B)  atmospherics
C)  product depth
D)  store image
E)  interior persona

Question 9

Eliminating a wholesaler from a marketing channel does not eliminate the functions performed by that wholesaler.

Accepted Answer

A) True 
 B)False

Question 10

What is supply-chain management? How can it help marketing channel members?

Accepted Answer

The answer of What is supply-chain management? How can it...

Question 11

Having products available when the customer wants them is called:

Accepted Answer

A)  place utility.
B)  time utility.
C)  availability.
D)  possession utility.

Question 12

A marketing intermediary's only role is to always sell products to retailers.

Accepted Answer

A) True 
 B)False

Question 13

Discuss the advantages and disadvantages of online retailing.

Accepted Answer

Online retailing, also known as e-commer...

Question 14

Drop shippers:

Accepted Answer

A)  take title to but not physical possession of goods.
B)  do not take title to or physical possession of goods.
C)  take title to and physical possession of goods.
D)  do not take title to but do take physical possession of goods.

Question 15

Retailing is best characterised as:

Accepted Answer

A)  large organisations that carry wide and deep product mixes.
B)  transactions in which a buyer intends to consume the product through personal, family or household use.
C)  arrangements whereby a supplier grants a dealer the right to sell its products.
D)  transactions in which the purchaser intends to use the product for resale or for business operations.
E)  exchanges that take place only in a store or service establishment.

Question 16

The kinds of products sold and the availability of public transportation are both factors that influence a retailer's decision about:

Accepted Answer

A)  store atmosphere.
B)  location.
C)  retail positioning.
D)  store image.

Question 17

A general merchandise retailer offers:

Accepted Answer

A)  a single product line that is stocked in depth.
B)  a few product lines with deep assortments of these lines.
C)  a few choices of a large variety of product lines.
D)  a variety of product lines that are stocked in depth.

Question 18

A marketing channel is not the same thing as a distribution channel.

Accepted Answer

A) True 
 B)False

Question 19

Drawing together the processes and functions of two or more stages of the channel under one management is called horizontal integration.

Accepted Answer

A) True 
 B)False

Question 20

Bunnings and Officeworks are examples of:

Accepted Answer

A)  department stores.
B)  off-price retailers.
C)  category killers.
D)  traditional specialty retailers.
E)  superstores.

Exam 11: Distribution Decisions

Correct Answer
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Retailing is best characterised as:

Correct Answer
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Drawing together the processes and functions of two or more stages of the channel under one management is called horizontal integration.

Correct Answer
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What is supply-chain management? How can it help marketing channel members?

Correct Answer
verified

Discuss the advantages and disadvantages of online retailing.

Correct Answer
Answered by ExamLex AI
Online retailing, also known as e-commer...
View Answer

The kinds of products sold and the availability of public transportation are both factors that influence a retailer's decision about:

Correct Answer
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Warehouse clubs are able to offer a broad range of merchandise because their product lines are shallow and their sales volumes high.

Correct Answer
verified

Having products available when the customer wants them is called:

Correct Answer
verified

Bunnings and Officeworks are examples of:

Correct Answer
verified

A marketing channel is not the same thing as a distribution channel.

Correct Answer
verified

Supply chains for durable goods begin at raw materials and end at the final customer.

Correct Answer
verified

A small, self-service store that is open long hours and carries a narrow product assortment in convenient locations is best described as a:

Correct Answer
verified

Department stores are characterised by wide product mixes.

Correct Answer
verified

A marketing intermediary's only role is to always sell products to retailers.

Correct Answer
verified

A general merchandise retailer offers:

Correct Answer
verified

Drop shippers:

Correct Answer
verified

Compare and contrast department stores and discount stores.

Correct Answer
verified

Eliminating a wholesaler from a marketing channel does not eliminate the functions performed by that wholesaler.

Correct Answer
verified

The supply chain includes:

Correct Answer
verified

Correct Answer
verified

Exam 11: Distribution Decisions

Correct AnswerverifiedShow Answer

Retailing is best characterised as:

Correct AnswerverifiedShow Answer

Drawing together the processes and functions of two or more stages of the channel under one management is called horizontal integration.

Correct AnswerverifiedShow Answer

What is supply-chain management? How can it help marketing channel members?

Correct AnswerverifiedShow Answer

Discuss the advantages and disadvantages of online retailing.

Correct AnswerAnswered by ExamLex AIOnline retailing, also known as e-commer...View AnswerShow Answer

The kinds of products sold and the availability of public transportation are both factors that influence a retailer's decision about:

Correct AnswerverifiedShow Answer

Warehouse clubs are able to offer a broad range of merchandise because their product lines are shallow and their sales volumes high.

Correct AnswerverifiedShow Answer

Having products available when the customer wants them is called:

Correct AnswerverifiedShow Answer

Bunnings and Officeworks are examples of:

Correct AnswerverifiedShow Answer

A marketing channel is not the same thing as a distribution channel.

Correct AnswerverifiedShow Answer

Supply chains for durable goods begin at raw materials and end at the final customer.

Correct AnswerverifiedShow Answer

A small, self-service store that is open long hours and carries a narrow product assortment in convenient locations is best described as a:

Correct AnswerverifiedShow Answer

Department stores are characterised by wide product mixes.

Correct AnswerverifiedShow Answer

A marketing intermediary's only role is to always sell products to retailers.

Correct AnswerverifiedShow Answer

A general merchandise retailer offers:

Correct AnswerverifiedShow Answer

Drop shippers:

Correct AnswerverifiedShow Answer

Compare and contrast department stores and discount stores.

Correct AnswerverifiedShow Answer

Eliminating a wholesaler from a marketing channel does not eliminate the functions performed by that wholesaler.

Correct AnswerverifiedShow Answer

The supply chain includes:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
Answered by ExamLex AI
Online retailing, also known as e-commer...
View Answer

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