Question 1

Massachusetts Manufacturing has redesigned its promotional strategy. The company now utilizes a system that combines all the elements of their promotion mix to create a more responsive organization providing a consistent message. Massachusetts Manufacturing has adopted a(n) :

Accepted Answer

A)   internal marketing program.
B)   integrated marketing communication system.
C)   multilevel coordination plan.
D)   stakeholder response system.

Question 2

Mailing ads to nearby residents helps grocery stores reach their target market with information about special sales. This represents direct mail advertising.

Accepted Answer

A) True 
 B)False

Question 3

Businesses always welcome publicity because it presents the name of the firm and its products to the public for free.

Accepted Answer

A) True 
 B)False

Question 4

In evaluating the best advertising medium to reach a specific target market the clear choice is:

Accepted Answer

A)   cable television.
B)   newspapers.
C)   network television.
D)   direct mail.

Question 5

The primary purpose of a pull strategy is to:

Accepted Answer

A)   offer rebates and discounts to retailers and wholesalers.
B)   stimulate consumers to ask for a product, which then encourages retailers to stock it.
C)   pull the distribution network together to minimize costs and maximize profits.
D)   stimulate retailers to stock each product offered by a particular manufacturer.

Question 6

The effectiveness of magazine advertising is reduced by its:

Accepted Answer

A)   inflexibility.
B)   inability to target specific markets.
C)   brief life span.
D)   higher total cost, relative to television advertising.

Question 7

Which of the following media enables firms to quickly change their advertising message?

Accepted Answer

A)   Directories
B)   Magazines
C)   Newspapers
D)   Television

Exam 16: Using Effective Promotions

The primary purpose of a pull strategy is to:

Correct Answer
verified

Businesses always welcome publicity because it presents the name of the firm and its products to the public for free.

Correct Answer
verified

Mailing ads to nearby residents helps grocery stores reach their target market with information about special sales. This represents direct mail advertising.

Correct Answer
verified

The effectiveness of magazine advertising is reduced by its:

Correct Answer
verified

In evaluating the best advertising medium to reach a specific target market the clear choice is:

Correct Answer
verified

Which of the following media enables firms to quickly change their advertising message?

Correct Answer
verified

Massachusetts Manufacturing has redesigned its promotional strategy. The company now utilizes a system that combines all the elements of their promotion mix to create a more responsive organization providing a consistent message. Massachusetts Manufacturing has adopted a(n) :

Correct Answer
verified

Exam 16: Using Effective Promotions

The primary purpose of a pull strategy is to:

Correct AnswerverifiedShow Answer

Businesses always welcome publicity because it presents the name of the firm and its products to the public for free.

Correct AnswerverifiedShow Answer

Mailing ads to nearby residents helps grocery stores reach their target market with information about special sales. This represents direct mail advertising.

Correct AnswerverifiedShow Answer

The effectiveness of magazine advertising is reduced by its:

Correct AnswerverifiedShow Answer

In evaluating the best advertising medium to reach a specific target market the clear choice is:

Correct AnswerverifiedShow Answer

Which of the following media enables firms to quickly change their advertising message?

Correct AnswerverifiedShow Answer

Massachusetts Manufacturing has redesigned its promotional strategy. The company now utilizes a system that combines all the elements of their promotion mix to create a more responsive organization providing a consistent message. Massachusetts Manufacturing has adopted a(n) :

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified