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  The table shows the marginal utility schedules for old product X and new product Y for a hypothetical consumer. The price of X is $2, and the price of good Y is $1. The budget of the consumer is $10. What is the increase in total utility from the original situation when purchasing just X, compared to now when the consumer purchases the utility-maximizing combination of both X and Y? A) 10 B) 18 C) 60 D) 78 The table shows the marginal utility schedules for old product X and new product Y for a hypothetical consumer. The price of X is $2, and the price of good Y is $1. The budget of the consumer is $10. What is the increase in total utility from the original situation when purchasing just X, compared to now when the consumer purchases the utility-maximizing combination of both X and Y?


A) 10
B) 18
C) 60
D) 78

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In the music industry, cassette tapes were replaced by compact discs, which in turn were replaced by the iPod and MP3 technology. This process would be an example of


A) the inverted-U theory.
B) creative destruction.
C) diminishing marginal utility.
D) the law of diminishing returns.

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Process innovation leads to technological advance because it


A) decreases total product.
B) increases average total costs.
C) decreases productive efficiency.
D) increases productive efficiency.

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When economists view technological change as internal to the economy, they mean that it


A) occurs randomly.
B) occurs accidentally.
C) arises deliberately from the profit motive and competition.
D) arises mainly from government subsidies.

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Which of the following supports the contention that pure competitors have a strong incentive to engage in R&D?


A) Entry to purely competitive industries is easy, and thus profit from innovation is quickly competed away.
B) Pure competitors cannot risk being complacent about innovation because a new product, production technique, or distribution method could undermine their normal profit and drive them out of the market.
C) Most purely competitive industries are increasing-cost industries.
D) Pure competitors are happy to earn only a normal profit.

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As it relates to R&D, a firm's expected-rate-of-return-curve, r,


A) slopes downward because the firm arrays, highest to lowest, the rates of return on R&D activities.
B) slopes upward because of the law of diminishing returns.
C) is a horizontal line.
D) depends on whether it borrows from the bank or uses retained earnings in financing R&D.

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Process innovation refers to


A) development of new products.
B) implementation of better methods of producing products.
C) first discovery of new scientific principles.
D) widespread imitation of innovations.

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A consumer had been consuming product X for some time. This period, she buys fewer X in order to try some units of a new product Y. She finds that her marginal utility of X is 20 (at a price of $10 per unit) , while the marginal utility of Y is 36 (at a price of $12) . The utility-maximizing rule suggests that this consumer should


A) increase consumption of product X because of its lower price.
B) increase consumption of product X because it is an old reliable product.
C) increase consumption of product Y because it has a higher MU/P.
D) increase consumption of product Y because it has a higher MU.

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The spread of innovation through imitation refers to


A) invention.
B) diffusion.
C) duplication.
D) diversification.

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The first discovery (as distinct from first commercial application) of a product or process is called


A) innovation.
B) invention.
C) creative destruction.
D) diffusion.

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Which of the following are aptly considered entrepreneurs?


A) top executives of a company
B) government officials
C) hired managers of banks
D) those who form start-ups

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An amount of R&D spending that is less than the optimal amount indicates that the


A) interest-rate cost-of-funds and expected rate of return are constant.
B) interest-rate cost-of-funds is equal to the expected rate of return.
C) interest-rate cost-of-funds is less than the expected rate of return.
D) interest-rate cost-of-funds is greater than the expected rate of return.

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Which of the following supports the contention that pure competitors have a weak incentive to engage in R&D?


A) Entry to purely competitive industries is easy, and thus profit from innovation is quickly competed away.
B) In pure competition, products are already highly differentiated.
C) Most purely competitive industries are increasing-cost industries.
D) Pure competitors are happy to earn only a normal profit.

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To maintain returns from research and development, firms


A) sponsor start-ups.
B) keep trade secrets.
C) use a fast-second strategy.
D) advocate creative destruction.

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The marginal cost to a firm of R&D expenditures is the market interest rate the firm must pay to obtain the needed financing.

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One of the outcomes for society from product innovation is


A) more concentration in industry.
B) less scientific research.
C) greater total utility.
D) fewer mergers.

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The major impact of product innovation tends to be on the firms' revenues, while that of process innovation tends to be on costs.

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The expected-rate-of-return curve for R&D expenditures of a firm slopes downward because of


A) diminishing marginal returns from R&D activities.
B) economies of scale in R&D projects.
C) average fixed costs of R&D projects.
D) the law of supply for R&D expenditures.

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R&D spending decisions by firms are complicated because they involve having to compare present expenditures against future expected gains.

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The modern view of technological advance is that it


A) is the result of random lucky events unrelated to the economic system.
B) requires government R&D spending to keep it going.
C) arises from intense rivalry among individuals and firms within the capitalist system.
D) is a force that is external to the economy, to which the economy adjusts.

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