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To learn college-level information, you must mentally reflect and look for connections between the information you are learning and your existing knowledge, a strategy known as __________.

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One study found that students were most likely to recall names that eluded them on a test if they made use of which of the following?


A) eidetic images
B) flashbulb memories
C) partial information
D) echoic memories

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Because hyphens divide the numbers on your social security card into three segments, it is easier for you to remember this nine-digit number, which illustrates the process known as __________.

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Negative transfer is most likely to occur when


A) classical conditioning is involved.
B) latent learning occurs.
C) new responses must be made to an old stimulus.
D) spontaneous recovery occurs during extinction.

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Information in long-term memory is generally stored on the basis of


A) visual images.
B) meaning and importance.
C) how the words sound.
D) patterns of visual and auditory images.

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Regarding long-term memories, which of the following statements is FALSE?


A) Gaps in one's memory are common.
B) It is possible to have false memories that seem accurate but really never happened.
C) As new long-term memories are stored, older memories are often updated, changed, lost, or revised.
D) When we fill in gaps in memory with logic, guessing, or new information, it is due to the process of chunking or recoding.

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When memories are stored, physical changes take place in brain activity and in the nerve cells. These physical changes are called


A) eidetic imagery.
B) cross-stimulation.
C) memory traces.
D) axon diffusion.

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According to economist Jesse Shapiro, the more positive fictional commercials we see, the less likely we are to remember an actual negative experience with a product because


A) the commercial produces an indelible implicit memory that is difficult to eradicate from one's memory.
B) of the impact of peer pressure on people's attitudes.
C) the positive fictional memories of the commercial "jam," or block, our ability to remember actual negative memories when deciding whether to buy a product.
D) of cognitive dissonance and our tendency to rationalize our decisions.

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Déjà vu, the experience that you have previously experienced a new situation, is an example of


A) semantic memory.
B) eidetic imagery.
C) lucid dreaming.
D) partial memory.

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Kasey is having trouble learning French because she finds that having learned Spanish earlier makes it more difficult for her to now learn French. This is known as


A) proactive interference.
B) retroactive interference.
C) memory decay.
D) encoding failure.

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In a study of memory, students who could not remember words like "sextant" or "sampan" could often guess the first letter and number of syllables. This demonstrates


A) eidetic imagery.
B) redintegration.
C) repression.
D) the tip-of-the-tongue state.

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Regarding whole, part, and progressive-part learning, which of the following statements is\are TRUE?


A) In using the part learning approach, it is best to study the smallest amount of information you can for each section, such as one sentence at a time.
B) Whole learning is better for long, complicated information, while part learning is better for fairly short, organized information.
C) After material is learned using the progressive-part method, one should also practice by starting at points other than at the beginning.
D) All of these statements are true.

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A witness to a crime "remembers" the face of another person that he actually saw somewhere other than the crime scene. Not remembering the source of his or her information explains the formation of __________ memories.


A) false
B) eidetic
C) semantic
D) implicit

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The cognitive interview technique includes all of the following EXCEPT


A) the use of hypnosis.
B) mentally positioning yourself in different places during the event.
C) revisiting the scene in one's imagination or in person.
D) recalling the event in a different chronological order.

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When breaking long lists of information into sub-lists, it is best to make the sub-lists the shortest


A) in the beginning.
B) in the middle.
C) at the very end.
D) in none of these sections since all sub-lists should contain the same number of items.

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Consolidation is like writing your name in wet concrete, that is, once the concrete is set, the information "written" is fairly lasting, but while the concrete is setting, the information can be wiped out in the case of amnesia or scribbled over in the case of


A) interference.
B) disuse.
C) redintegration.
D) priming.

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After appearing live on Australian television, memory expert Donald Thomson was accused of rape. It turns out that the victim was watching him on TV when the actual rapist broke into her apartment. This tragic case of mistaken identity was due to


A) source confusion.
B) encoding failure.
C) retroactive suppression.
D) "memory jamming."

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Regarding the use of mnemonics to remember information, which of the following statements is FALSE?


A) You should turn information into mental pictures and make these images as vivid as possible.
B) Bizarre images work best for confusing, complex information that you wish to retain for a long period of time.
C) If some facts or ideas in a chapter seem to stay in your memory easily, associate other more difficult facts with them.
D) If you encounter technical terms that have little or no immediate meaning for you, give them meaning, even if you have to stretch the term to do so.

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Elizabeth Loftus and John Palmer showed people a filmed automobile accident. Afterward, some participants were asked to estimate how fast the cars were going when they "smashed" into one another. For others the words "bumped," "contacted," or "hit" replaced "smashed." One week later, each person was asked, "Did you see any broken glass?" Those asked earlier about the cars that "smashed" into one another were more likely to say yes, even though no broken glass was shown in the film. The new information ("smashed")was incorporated into the original memories, elaborating them and producing a(n)__________ memory.

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When trying to remember an association of several concepts in order, it is best to


A) form a chain of outrageous associations.
B) visualize a list in your mind.
C) use maintenance rehearsal.
D) use state dependent memory.

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