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Supply-side economies of scale arise in situations where a buyer's willingness to pay for a product increases as the number of other buyers for the industry's product increases.

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In setting business-level strategy,a manager evaluates the firm's internal resources to determine how to compete.

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A cosmetics company owns a patent for particular kind of shampoo which is a bestseller in the market.It enables the firm to extract a high level of discretion over product pricing.The patent for the shampoo is an example of a firm's _____ resource.


A) tangible
B) human
C) natural
D) intangible

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A buyer will tend to have less power relative to the supplier when the buyer purchases in very large volumes.

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_____ is a tool that allows managers to take a snapshot of their firm's internal strengths and weaknesses as well as the opportunities and threats that are evident in the external environment.


A) Trend analysis
B) Environmental scanning
C) Stakeholder mapping
D) SWOT analysis

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A supplier will tend to be powerful when industry participants do not face switching costs in changing suppliers.

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Briefly describe the 5-forces model.

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The model provides a framework to assess...

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What are the tangible and intangible resources of an organization? Give examples.

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A firm's tangible resources tend to be m...

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Which of the following statements is true about Porter's five-forces model?


A) The level of threat of entry from competition is generally the same across all industries.
B) Every industry is different in terms of who maintains the power in the firm-supplier relationship.
C) The buyer or customer has no power to force down prices in an industry.
D) Not all companies face the threat of substitutes.

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John signed a two year contract with Z-Gadget to get a subsidized price on his new iPhone.He had Z-Gadget's service for only 6 months and has been dissatisfied with its service and wanted to cancel the contract.However,he did not do so because he will have to spend a lot for canceling his Z-Gadget contract and signing up for another alternative.Which of the following characteristics of a powerful supplier group does Z-Gadget have with respect to its contract with John?


A) The supplier industry is more concentrated than the industry it sells to
B) Industry participants face switching costs in changing suppliers
C) Suppliers offer differentiated products
D) No substitutes exist for what the supplier group provides

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B

In a focus strategy,a firm seeks to be unique in its industry along a dimension or a group of dimensions that are valued by consumers.

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False

Which of the following is an example of a weakness in an organization's SWOT analysis?


A) Competitors with highly skilled employees
B) Money spent on machineries with updated technology
C) Over-dependence on a particular supplier for core materials
D) The increasing number of competitors

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The idea that a firm is a collection of resources is often referred to as the resource-based view of the firm.

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Primary activities of a firm's value chain refers to:


A) the activities completed to improve a firm's product and the processes used to manufacture it.
B) the activities involved with recruiting,hiring,training,developing,and compensating all personnel.
C) the activities such as general management,planning,finance,accounting,legal support,and governmental relations.
D) the activities involved in the physical creation of a product and its sale and transfer to the buyer.

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In conducting its SWOT analysis,a baseball team notes that most of its players are among the best in the world and that their coach was a distinguished major-league player.Which part of the SWOT analysis is this information pertinent to?


A) Strengths
B) Weaknesses
C) Opportunities
D) Threats

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In a differentiation focused approach,a firm attempts to target:


A) cost-conscious customers who have been underserved historically.
B) customers of a firm's competitors in an attempt to increase sales.
C) loyal customers who have been buying a company's products regularly.
D) customers with special needs who have been underserved historically.

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Which of the following is the best example of a barrier to entry created by a firm's incumbency advantages?


A) A company with superior technology when compared to its competitors
B) A company engaging in extensive advertising to gain consumer loyalty
C) A company that is marked by overcrowded distribution channels
D) A company which manufactures its products in high volumes

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A substitute could be a competitor's product or some other product that satisfies the same consumer need.

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Which of the following forces of the five-forces model will exemplify Wal-mart's ability to buy products from its suppliers at rock-bottom prices?


A) Bargaining power of suppliers
B) Bargaining power of customers
C) Rivalry among existing competitors
D) Threat of substitutes

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B

The most recognizable resources that a firm uses to manufacture its products,such as raw materials and computing systems,are categorized as _____ resources.


A) tangible
B) human
C) intangible
D) natural

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