Question 1

The United States ranks number one among nations in terms of both per capita income and in terms of income adjusted for purchasing power for the year 2009.

Accepted Answer

A) True 
 B)False

Question 2

Ads by BMW advertise it as the "ultimate driving machine" which is described as positioning based on:

Accepted Answer

A)  high touch.
B)  " use / user ".
C)  attribute/benefit.
D)  competition.
E)  quality/price.

Question 3

Which of the following is true of advertising for the Heineken and Foster's brands in the United States?

Accepted Answer

A)  Both Heineken and Foster's utilize the GCCP strategy.
B)  Both Heineken and Foster's utilize the FCCP strategy.
C)  Heineken utilizes the GCCP strategy; Foster's utilizes the FCCP strategy.
D)  Heineken utilizes the FCCP strategy; Foster's utilizes the GCCP strategy.
E)  Heineken utilizes the LCCP strategy; Foster's utilizes the GCCP strategy.

Question 4

A fact found by demographic segmentation is that by the year 2030, 20% of the U.S.population or 70 million will be 65 years old or older.

Accepted Answer

A) True 
 B)False

Question 5

In response to increasing worldwide concerns about obesity, diabetes, and other food-related health issues, some of the world's largest food companies are developing new products.Nestle and Groupe Danone SA have developed several health-foods which include all of the following except:

Accepted Answer

A)  Souvenaid.
B)  Activa.
C)  NutriChoice.
D)  Nutraceuticals.
E)  Medical Foods.

Question 6

Consumers shopping for high-touch products such as fine perfume are generally energized by ________ motives.

Accepted Answer

A)  emotional
B)  rational
C)  both emotional and rational
D)  neither emotional nor rational
E)  high tech

Question 7

Which of the following is true about efforts by automakers to target the Hispanic segment in the United States?

Accepted Answer

A)  Honda, Toyota, Ford, and GM all began targeting the segment years ago.
B)  Honda and Toyota began targeting the segment years ago; Ford and GM launched their efforts more recently.
C)  Ford and GM began targeting the segment years ago; Honda and Toyota launched their efforts more recently.
D)  Only Ford and GM are targeting the Hispanic segment.
E)  none of the above

Question 8

Germany's DHL tried to enter the U.S.package-delivery market in 2003; to achieve scale, DHL acquired Airborne Express.However they could not compete with entrenched incumbents FedEx and UPS.This is an example of incorrect position and product mix.

Accepted Answer

A) True 
 B)False

Question 9

When identifying global market segments, a fundamental guiding principle should be the need to determine:

Accepted Answer

A)  shared demographic characteristics.
B)  similar languages.
C)  similar needs and buying behavior.
D)  similar ethnic backgrounds.
E)  similar geographic regions.

Question 10

For behavior segmentation, marketers use the 80/20 rule when assessing the consumers' usage rate, which means that 20% of the company's revenues or profits are accounted for by 80% of the firm's products or customers.

Accepted Answer

A) True 
 B)False

Exam 7: Segmentation, Targeting, and Positioning

For behavior segmentation, marketers use the 80/20 rule when assessing the consumers' usage rate, which means that 20% of the company's revenues or profits are accounted for by 80% of the firm's products or customers.

Correct Answer
verified

When identifying global market segments, a fundamental guiding principle should be the need to determine:

Correct Answer
verified

In response to increasing worldwide concerns about obesity, diabetes, and other food-related health issues, some of the world's largest food companies are developing new products.Nestle and Groupe Danone SA have developed several health-foods which include all of the following except:

Correct Answer
verified

The United States ranks number one among nations in terms of both per capita income and in terms of income adjusted for purchasing power for the year 2009.

Correct Answer
verified

Consumers shopping for high-touch products such as fine perfume are generally energized by ________ motives.

Correct Answer
verified

Ads by BMW advertise it as the "ultimate driving machine" which is described as positioning based on:

Correct Answer
verified

A fact found by demographic segmentation is that by the year 2030, 20% of the U.S.population or 70 million will be 65 years old or older.

Correct Answer
verified

Germany's DHL tried to enter the U.S.package-delivery market in 2003; to achieve scale, DHL acquired Airborne Express.However they could not compete with entrenched incumbents FedEx and UPS.This is an example of incorrect position and product mix.

Correct Answer
verified

Which of the following is true of advertising for the Heineken and Foster's brands in the United States?

Correct Answer
verified

Which of the following is true about efforts by automakers to target the Hispanic segment in the United States?

Correct Answer
verified

Exam 7: Segmentation, Targeting, and Positioning

For behavior segmentation, marketers use the 80/20 rule when assessing the consumers' usage rate, which means that 20% of the company's revenues or profits are accounted for by 80% of the firm's products or customers.

Correct AnswerverifiedShow Answer

When identifying global market segments, a fundamental guiding principle should be the need to determine:

Correct AnswerverifiedShow Answer

In response to increasing worldwide concerns about obesity, diabetes, and other food-related health issues, some of the world's largest food companies are developing new products.Nestle and Groupe Danone SA have developed several health-foods which include all of the following except:

Correct AnswerverifiedShow Answer

The United States ranks number one among nations in terms of both per capita income and in terms of income adjusted for purchasing power for the year 2009.

Correct AnswerverifiedShow Answer

Consumers shopping for high-touch products such as fine perfume are generally energized by ________ motives.

Correct AnswerverifiedShow Answer

Ads by BMW advertise it as the "ultimate driving machine" which is described as positioning based on:

Correct AnswerverifiedShow Answer

A fact found by demographic segmentation is that by the year 2030, 20% of the U.S.population or 70 million will be 65 years old or older.

Correct AnswerverifiedShow Answer

Germany's DHL tried to enter the U.S.package-delivery market in 2003; to achieve scale, DHL acquired Airborne Express.However they could not compete with entrenched incumbents FedEx and UPS.This is an example of incorrect position and product mix.

Correct AnswerverifiedShow Answer

Which of the following is true of advertising for the Heineken and Foster's brands in the United States?

Correct AnswerverifiedShow Answer

Which of the following is true about efforts by automakers to target the Hispanic segment in the United States?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified