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Exam 3: Searching the Web

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Question 61

Multiple Choice

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Keywords are entered in a ____ text box or in the Address box.

A) hit
B) stop word
C) search
D) query

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verified

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Question 62

Multiple Choice

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Zoo, as shown in the accompanying figure, is an example of a _____.

A) human-compiled index
B) metasearch engine
C) general-purpose search tool
D) white pages directory

Correct Answer

verified

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Question 63

Multiple Choice

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By not disclosing search engine algorithms, the search engines are attempting to prevent ____ marketers from manipulating web content to improve search ranking.