Question 1

The key metric of the California Tortilla marketing campaign was the:

Accepted Answer

A)   number of Likes on each campaign-related Facebook post.
B)   number of Shares on each campaign-related Facebook post.
C)   number of Likes on each campaign-related Instagram post.
D)   number of Shares on each campaign-related Instagram post.
E)   number of customer pictures posted on Instagram.

Question 2

Why is ROI not considered an ideal qualitative measurement for social media?

Accepted Answer

A)   Reach and frequency don't translate over to social media.
B)   Many brands don't pay for social media, so ROI is less important to them.
C)   It is difficult to tie increased sales to qualitative metrics like share of voice and sentiment analysis.
D)   ROI requires sales figures, and most brands are not engaged in social commerce.
E)   Reach and frequency are hard to measure on social media channels.

Exam 13: Social Media Monitoring

Why is ROI not considered an ideal qualitative measurement for social media?

Correct Answer
verified

The key metric of the California Tortilla marketing campaign was the:

Correct Answer
verified

Exam 13: Social Media Monitoring

Why is ROI not considered an ideal qualitative measurement for social media?

Correct AnswerverifiedShow Answer

The key metric of the California Tortilla marketing campaign was the:

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified