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Exam 14: Retailing, Direct Marketing, and Wholesaling

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Question 111

Multiple Choice

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By using Johnson Wholesale Co. for its distribution needs, the Apex Production has a distinct competitive advantage because the services performed by Johnson allow Apex to

A) provide quality merchandise to consumers.
B) focus on increasing production capacity.
C) focus on increasing working capital.
D) reduce manufacturing costs to retailers.
E) focus on producing products that meet consumers' needs.

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Question 112

Multiple Choice

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What type of retailing began with Montgomery Ward in the late 1800s?

A) Catalog marketing
B) Department stores
C) Direct selling
D) Discount retailing
E) Franchising

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Question 113

Multiple Choice

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Hickory Village Shopping Center has two department stores and some specialty and convenience stores. It serves a large geographic area and holds special events to stimulate consumer traffic. Hickory is a ____ shopping center.

Discuss some of the functions that full-service wholesalers provide. How do these differ from those that limited-service wholesalers provide?

Kelly Cramer sees a lovely pair of earrings on a television network and calls a toll-free number to order them, paying with her credit card. This is an example of

Which of the following is not a factor used to classify wholesalers?

What type of wholesaler transports a limited line of products directly to customers for immediate inspection and selection?

Discuss the role of merchant wholesalers. When is a producer most likely to use them?

Direct selling is a type of specialty retailing.

In franchising, which of the following is not a benefit that the franchiser gains?

Sam's Bistro is a family restaurant that earns higher revenue when diners finish quickly, opening up their table for a new party. The manager is updating the atmosphere of the restaurant to entice customers to eat quickly and is repainting the interior _____, which is associated with impulsivity, and playing _____ music, which encourages customers to eat quickly and leave.

Which retail store invests the most in atmospherics?

What is the primary difference between an agent and a broker?

Greg works with a group of farmers who provide him with a regular supply of a variety of fresh vegetables. He picks up their produce and has a regular route of grocers and restaurants that purchase quantities of the items he has on any given day. Greg's operation is which type of wholesaler?

Which of the following is a full-service merchant wholesaler?

The primary advantage of franchising is the complete control the franchisee has over the business.

Alison asks ten of her friends over to her home to learn about exciting new cosmetic products. A salesperson from Angel Products makes a presentation and takes the women's orders. This is an example of

The primary function of most wholesalers is to

Scenario 14.1 Use the following to answer the questions. Landry Restaurants, Inc. owns a number of different franchised restaurants, including the Rain Forest Cafe and their recent addition, the T-Rex Cafe. Both the Rain Forest and T-Rex restaurants differentiate themselves from their competitors by offering a unique dining experience. At the Rain Forest Cafe you can dine under a ceiling of lush tropical forest plants while you are viewing the enormous aquarium with exotic fish. Periodically, the rain forest explodes with the sound of waterfalls and birds. Giant stuffed monkeys, parrots, and other jungle creatures are planted within the landscape. The Rain Forest Cafe also contains a gift shop, where customers can purchase t-shirts, hats, and other items emblazoned with the Rain Forest logo. The newer T-Rex Cafe has a similar approach to the uniqueness of the dining experience. The T-Rex Cafe offers guests a hands-on prehistoric experience, including educational, interactive computer screens. Customers can also pan for precious gems and fossils in Discovery Creek or feast on food from the Kitchen of Fire. The T-Rex Cafe also has a gift shop, where customers can purchase items with the T-Rex logo or build their very own stuffed dinosaur, through "Build-a-Dino" by the "Build-a-Bear" franchise. Refer to Scenario 14.1. The Rain Forest Cafe and T-Rex Cafe are usually located in tourist-dense areas or large shopping malls in order to capture walk-by traffic. If the restaurants' primary focus was to obtain customers who are walking by, they would definitely not want which of the following locations?

Within the same franchising organization, all franchisees pay the same amount for the same services.