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Exam 8: Segmenting and Targeting Markets

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Question 31

Multiple Choice

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Mass-marketing efforts are used by marketers because

A) consumers have their own unique sets of needs and wants
B) the time consumers spend on making purchase decisions has increased in recent times
C) of the need to create brand awareness or to remind consumers of a product
D) ​the importance of rewarding individual consumers for their loyalty has declined in the recent years

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Question 32

Multiple Choice

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Volten Inc.is an apparel store.It has separate sections for casual wear,office wear,and party wear.It also has goods of different price ranges to suit people of various income levels.In this way,it caters to different sections of the society.,Volten Inc.is demonstrating positioning by _____.

A) ​product class
B) product user
C) competitor​
D) ​product user

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Question 33

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A market segment is a subgroup of people or organizations having different characteristics that cause them to have distinct product needs.

Companies that successfully implement customer relationship management tend to

With the personal and targeted nature of customer relationship management,consumers spend more time making purchase decisions.

Dynamic segmentation approaches adjust to fit the changes that occur in customers' lives.

Laelle Chocolates Inc.is a confectionery company that manufactures candies.It does not use specific strategies to target children while marketing its products.Instead,it uses the same strategies to promote its candies among all consumers in the market.This is an example of a(n) _____.

Promotion is one of the components that form a marketing mix.

Discuss the ways in which market segmentation can be useful to marketers.

The final step in market segmentation is selecting segmentation descriptors