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Most U.S. workers are employed by large firms.

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If an entrepreneur were considering a new business, which of the following would be a DESIRABLE characteristic of the industry being considered?


A) Several companies are engaged in highly competitive advertising, which indicates that the product is desirable.
B) The new company will sell a newly patented invention that is not yet well known but is expected to dominate the market.
C) Start-up costs are high, so only a few companies are in business.
D) The new company will be able to sell only to selected buyers.
E) Customers have substitute products from which to choose if the new company cannot produce the products as rapidly as needed.

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Describe the four major types of information presented in a business plan.

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Service businesses are the fastest growing segment of small-business enterprises primarily because of


A) low labor requirements.
B) lack of owner commitment.
C) favorable tax treatment.
D) high market demand.
E) size of initial capital investment required.

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The text lists several questions that the business plan should answer for the entrepreneur who is planning to open a business. Which of the following is one of the questions?


A) What does she or he want to accomplish?
B) What financing is available?
C) What is the demand for the product/service?
D) What is the most effective production strategy?
E) What does the competitive situation look like?

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Whisper Systems developed encryption systems that were efficient and without error. No other company had that ability.  Twitter Inc. bought Whisper Systems primarily so it could improve it's security.  Whisper Systems was a


A) retail business.
B) company with a first-mover advantage.
C) manufacturing business.
D) strategy imitator.
E) product assimilator.

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Which of the following statements comparing small businesses to large businesses is FALSE?


A) More new jobs are created by small than by large businesses.
B) Large businesses show better financial performance than small businesses.
C) Small businesses represent the majority of new businesses started each year.
D) Small businesses can typically produce and deliver specialty products more efficiently than large businesses.
E) Small businesses outnumber large businesses by nearly 100 to 1.

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A small business


A) is publicly owned.
B) creates jobs faster than big businesses.
C) has less than 100 employees.
D) is easily discernible from a big business.
E) has sales so small it cannot influence its environment.

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What is the most common source of funds for entrepreneurs?


A) Bank loans
B) Money from venture capitalists
C) Personal financial resources
D) Issuing stock in the business
E) Forming strategic alliances

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In which of the following industries are you most likely to find small business success?


A) Retailing
B) Department store retailing
C) Wholesaling
D) Airline
E) Manufacturing

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The risks of starting a business from scratch are less than those of buying an existing firm.

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Professional managers, whose job is running someone else's business, are entrepreneurs.

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Four general factors contribute to the success rate of small businesses. Which of the following is NOT one of those factors?


A) Managerial competence
B) Luck
C) Hard work, drive, and dedication
D) Empathy with customers
E) Careful analysis of market conditions

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The business plan should describe the match between the entrepreneur's abilities and the requirements for producing and marketing a particular product or service.

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The distinctive competencies of small business usually fall into three areas. Briefly discuss each of those areas.

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Which of the following is NOT a source of management advice for an entrepreneur?


A) Federal Trade Commission (FTC)
B) Small Business Administration (SBA)
C) Service Corps of Retired Executives (SCORE)
D) Active Corps of Executives (ACE)
E) Small Business Institute (SBI)

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After watching the royal wedding, Susan wants to start her own hat making company in the United States. To help her determine whether this is a good idea, she needs to find the answers to which of the following questions?


A) Who are my customers, and where are they?
B) Who are my competitors, and where are they?
C) How can I differentiate my product from that of my competitors?
D) In what quantities and at what price will my customers buy my service?
E) All of these choices

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Which of the following is an example of a first-mover advantage?


A) Orange County Choppers, builders of custom motorcycles, can exploit their own reality television show.
B) The manufacturer of Blistex lip cream, a U.S.-made product, is introduced for the first time to consumers in Europe.
C) Coca-Cola introduces its own brand of bottled water after the success of a number of other brands of water.
D) Kroger supermarkets add a new line of cosmetics for teens to its shelves.
E) Purina introduces a new package design for its dog food.

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Insead is a business school in France. Half of its alumni go on to start their own business or purchase one. Describe recent trends in small-business start-ups and how an Insead education could help an entrepreneur.

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More than any other industry, manufacturing lends itself to small business.

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