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An ideal type is a conceptual model composed of the essential characteristics of social phenomena.

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Compare and contrast two comparative and/or historical methods and provide at least one example of each.

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One comparative method is the comparativ...

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Which of the following choices is NOT a benefit of content analysis?


A) Relatively inexpensive
B) Easy to adjust measurement strategies once the research has begun
C) Can explain almost any social phenomenon
D) Can be performed by the researcher alone
E) Flexible units of analysis

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C

Which of the following is NOT illustrative of unobtrusive observations?


A) Examining the floor tiles at a museum to determine which exhibits are the most popular
B) Examining the number of beer cans in the university garbage collections to determine beer consumption patterns
C) Examining the wear on the tires of squad cars to determine the extent of police patrols
D) Examining the radio dial settings of cars brought in for oil changes to determine the popularity of radio stations
E) Examining domestic violence by conducting interviews

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Professor Jenner was interested in using Census Bureau data to examine the trend in unemployment rates in the United States. However, Jenner's definition of unemployment did not match the one used by the Census Bureau. Jenner was dealing with the issue of _____.


A) reliability
B) validity
C) ecological fallacy
D) ideal types
E) verstehen

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The adage that you must walk a mile in another person's shoes before you can understand the views and feelings of that person is similar to the sociological concept(s) of:


A) verstehen.
B) historical/comparative analysis.
C) ideal types.
D) the ecological fallacy.
E) content analysis.

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Which of the following would NOT be a potential unit of analysis in unobtrusive research?


A) Police departments
B) Internet forum posts
C) Magazines
D) Historical correspondence
E) Textbooks

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Thomas is concerned that in his content analysis he is misclassifying observations to support his emerging hypothesis. He turns to you for help. Which of the following suggestions would be POOR advice?


A) If there are enough cases, select some at random from each category to avoid picking those that best support the hypothesis.
B) Give at least three examples in support of every claim that you make about the data.
C) Ask others who are not involved in your research to review your analytic interpretations to see if they agree.
D) Realize that few social patterns are 100 percent consistent and so don't worry about reporting inconsistencies.
E) Ask other researchers who are not involved in your research to test your coding system to see if your results agree.

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If we wanted to determine whether states that pass clean air legislation (no smoking in public areas) are more likely to enact laws requiring motorcyclists to wear helmets than are states that had not passed clean air legislation, the unit of analysis would be:


A) the individual states.
B) the individual act of legislation.
C) passage or nonpassage of the clean air legislation.
D) the clean air legislation.
E) states that passed clean air legislation.

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Understanding the sometimes ambiguous relations between concepts linked together in secondary analysis is known as _____.


A) content analysis
B) comparative research
C) existing statistics
D) relational analysis
E) historical research

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Unobtrusive measures can reduce the problem(s) of:


A) the researcher's impact on the phenomenon being studied.
B) invalid operationalization of concepts.
C) unreliable measurements.
D) corroboration.
E) the ecological fallacy.

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Which of the following modes of observation does NOT require the researcher to intrude to some degree on whatever he or she is studying?


A) Interviews
B) Focus groups
C) Complete participant observation
D) Content analysis
E) Telephone surveys

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How can the use of existing data and statistics help researchers? What are the benefits of using them? If they are used, what are potential shortcomings and caveats that need to be acknowledged in the research?

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The use of existing data and statistics ...

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In comparison to coding the manifest content of communication, coding the latent content:


A) has a disadvantage in terms of validity.
B) has an advantage in terms of reliability.
C) is better designed for tapping the underlying meaning of communication.
D) has an advantage in terms of specificity.
E) is easier to complete.

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In data collection and analysis, the determination of the unit of analysis occurs after sampling.

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Which of the following is a disadvantage of using content analysis to explore a research topic?


A) It has a high degree of impact on the subjects being studied.
B) It is limited to recorded communications.
C) It is limited to written communications.
D) It tends to be expensive.
E) It cannot be used to analyze social phenomena.

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B

Logical reasoning and replication are used to handle the problem of validity in the analysis of existing statistics.

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A friend of yours is doing a term paper to compare the infant mortality rates in the United States, Japan, Bolivia, and Pakistan. You tell your friend that a good source to check is:


A) Common Cause.
B) the Demographic Yearbook.
C) the Statistical Abstract of the United States.
D) the Gallup poll.
E) the Almanac.

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B

You are interested in doing a content analysis on the characteristics people seek in a partner by examining the personals section of three newspapers. Your unit of analysis is:


A) the three newspapers.
B) the characteristics desired in a partner.
C) the individual ads.
D) the personals section of the paper.
E) the person who wrote the ad.

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Standard probability sampling techniques should NOT be used in content analysis.

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