FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 11: Publish and Promote a Website

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 31

Multiple Choice

Review LaterAdd Note

Review Later

Which of the following can be used to host a website?

A) An application protocol (AP) address
B) An Internet service provider (ISP)
C) An Internet protocol (IP) address
D) An application service translator (AST)

Correct Answer

verified

Show Answer

Question 32

Multiple Choice

Review LaterAdd Note

Review Later

Identify the website that is operated by the Internet Corporation for Assigned Names and Numbers (ICANN) to provide information to the public regarding Internet domain name registration services.

A) InterNIC
B) iThenticate
C) InterQuartile
D) Interpol

Correct Answer

verified

Show Answer

Question 33

Multiple Choice

Review LaterAdd Note

In a meta tag, the _____ attribute identifies the type of information in the content attribute.

A website is a passive marketing tool; it serves no purpose if no one knows it is available on the web.

T he meta tag allows a user to specify the author, a description, and keywords for a webpage through the use of the _____ attributes.

CASE Critical Thinking Questions Case 11-1 Edward has developed an online grocery shopping site. He wishes to increase its search engine optimization (SEO) . Optimizing a website involves editing the content and HTML code in the webpage to increase its relevant keywords and to remove barriers to the page indexing functions of search engines. For effective SEO, Edward should _____.

Critical Thinking Questions Case 11-2 Andy intends to register his own domain name on the Internet for a minimal cost per year. Before he selects and registers a domain name, he should make sure it represents his business. Also, he should brainstorm and make a list of the top five keywords or phrases that best describe his business. Andy wishes to use a domain name that will be easier to remember for his webpage visitors. For this purpose, he should use _____.

The .biz top-level domain (TLD) name is preferred for educational institutions.

Identify the letters of the choices that best match the phrases or definitions.

A(n) _________ means that any person or entity can register with the domain name.

List the ways in which a website can be promoted and marketed to reach its target audience.

The .gov top-level domain (TLD) name is restricted for use by the United States military.

_________ is the process of improving the amount of traffic to a website by improving the ranking of the site in search engine results pages (SERPs).

Which of the following statements is true of domain names?

The _____ File Transfer Protocol (FTP) client software is available for several OS platforms, including Windows, Mac, and Linux.

Although a domain name is registered, an Internet service provider (ISP) will host the website on its own web server.

Which of the following is a Google search algorithm?

Robots can read text on images, so providing keywords within the alt text of images is not necessary.

Which of the following is a top-level domain (TLD) for personal websites?

Explain the concept of meta tags with examples.