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The same social networks are equally popular in countries around the world.

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The marketing director has asked you to draw up a list of arguments to be used for her presentation to top management about the benefits of the brand engaging in social media.What arguments would you recommend.[optional; Identify a social media marketing campaign that could be used and explain why it would be a persuasive example.]

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Issues mentioned in the chapter include:...

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Writing for visibility on search engines is an important blogging technique.

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Building a personal Internet brand can end when a person gets a job.

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Social networks and social platforms are both elements of the social business stack.

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