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Exam 9: Looker Business Analyst

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Question 101

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Which of the following are possible uses of views within a single Google Analytics account?

A) To look more closely at traffic to a specific part of a site (a page or selection of pages)
B) To limit a user's access to a subset of data
C) To track domains that belong to another account
D) To look more closely at traffic to a specific subdomain

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Question 102

Multiple Choice

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Which of the following suggests a poorly performing landing page?

A) Bounce Rate > 90%
B) Bounce Rate < 90%
C) % New Visits > 90%
D) % New Visits < 90%
E) None of these answers

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Question 103

Multiple Choice

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Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s) ?

By selecting "Share Template Link" you can share your dashboard and your data with another user.

Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?

Filters can modify the data in your Google Analytics reports by:

In order to set up ecommerce tracking, you need to_________. Select all that apply.

Which of the following Audience reports would you use to determine whether first-time site visitors or repeat site visitors spend more time on your site on average?

To collect mobile application data with Google Analytics, you should implement the exact same code you use for your website tracking.

What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?

To recognize users across different devices, what feature must you enable?

If you decrease the sample size for a report, more sessions will be used to calculate the report and it will take longer to generate.

You publish articles by many different authors on your site. You want to create a report that shows the total number of pageviews for each author. Which of the following features will allow you to add author information to Google Analytics?

A customer visits your site four times in a month before making a $100 purchase on your site. She first comes to your site by clicking on a search ad, then a social media ad, then another search ad, and finally a display ad. If you're using a linear attribution model, how much conversion credit could be assigned to the last display ad?

When do Google Analytics Terms of Service permit sending personally identifying information (PII. to Google?

Why is it important to keep one unfiltered view when using filters with Google Analytics?

Which of the following could be measured by defining a goal in Google Analytics?

Which of the following Behavior reports could you use to find new keyword ideas for your search advertising campaigns?

Third-party data may be joined with the Google Analytics data collected via the tracking code.

In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.