A) users and sessions
B) cohorts and interactions
C) registered users and browsers
D) purchasers and browsers
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A) Segments are filters that permanently change your data.
B) Segments let you isolate and analyze your data.
C) You can use segments to build custom Remarketing lists.
D) Segments represent either subsets of sessions or subsets of users.
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A) You will need to configure your goals in the unfiltered view
B) Without one unfiltered view, you will not be able to use a filter for multiple views
C) An unfiltered view ensures that the original data can always be accessed
D) There is no reason to maintain an unfiltered view
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Correct Answer
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A) A report title must be entered
B) Multiple report tabs must be created
C) Multiple metric groups must be created
D) At least one metric must be added
E) At least one dimension must be added
F) A report filter must be applied
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A) Data Import, Real-Time
B) Data Import, Intelligence
C) Data Import, Measurement Protocol
D) Real-Time, Intelligence
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A) Date comparison
B) Table filter
C) Table sort
D) Plot rows
E) Primary dimension
F) Secondary dimension
G) Pie chart
H) Pivot table
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A) Real Time reporting
B) Segmentation
C) View filters
D) Multi-channel funnels
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A) You need to start collecting Real-Time Data.
B) The default session timeout length is set dynamically by Google Analytics and you cannot change it.
C) Users typically spend less than 2 minutes on each page of your site.
D) The average length of videos on your site is 35 minutes.
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Correct Answer
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A) Date comparison
B) Table filter
C) Table sort
D) Plot rows
E) Primary dimension
F) Secondary dimension
G) Pie chart
H) Pivot table
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Correct Answer
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A) Which product category brings in the most revenue for my business?
B) What are the ten most frequently purchased products on my site?
C) What products did a visitor purchase together in the same transaction?
D) What is the average order value of the transactions placed on my site?
E) none of the above
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A) All Pages report
B) Landing Pages report
C) Exit Pages report
D) Pages report
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A) Unique visitors
B) Page name
C) Average visit duration
D) Traffic source
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A) the analysis of quantitative data from your business
B) a process of continual improvement of the online experience
C) the analysis of qualitative data from your business
D) the analysis of data from your business and the competition
E) all of these answers are correct
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A) Time Lag
B) Conversion Value
C) Path Length
D) Top Conversion Paths
E) Assisted/Last Interaction Conversions
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A) User Explorer report
B) Active Users report
C) Users Flow report
D) Behavior Overview report
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A) Landing Pages report
B) All Pages report
C) Exit Pages report
D) Pages report under Events
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A) 120 days
B) 180 days
C) 365 days
D) 540 days
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A) A website page viewed by the user once they have completed a desired action
B) A KPI
C) A page that has given you revenue
D) The most popular page on your site
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A) the account administration settings
B) the reporting interface
C) the SDKs
D) an API
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