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Exam 2: Marketing Strategy

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Question 31

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Many women's hospitals are now offering specialized programs for men. This approach is an example of what type of strategy?

A) Diversification
B) Product development
C) Market development
D) Market penetration

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Question 32

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A foundation for resource and financial-based planning is developed through a SWOT analysis.

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Question 33

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The three attributes that are common to distributive innovations are that they tend to be cheaper, easy to get, and somewhat more expensive than existing alternatives.

Sustaining innovations are those that might be viewed as incrementally new products or services.

A multispecialty group has many satellite locations. As the market changes in population distribution, the group decides to close some clinic locations. This strategy is referred to as retrenchment.

A key factor in the Five Forces Model is the threat of new technology.

Hospital ROI has been found to be related to market share.

In a backward integration strategy, an organization becomes:

Mass marketing is when an organization decides to treat the entire market as a:

The cost-based differential advantage is the hardest differential advantage to regain once it is lost.

Taking new products to new markets is a diversification strategy.

In terms of Porter's Five Forces Model, the formation of physician/hospital networks is an attempt to:

When growth in existing markets is slow or regulatory changes make it risky to remain in existing markets, organizations tend to pursue which of the following growth strategies?

A medical group deciding to build a hospital is an example of backwards vertical integration.

IBM has increasingly partnered with healthcare organizations interested in applying the Watson cloud technology for healthcare applications to assist physicians and researchers. For IBM, this approach is an example of which type of growth strategy?

In the BCG matrix, revenues generated by stars should be reinvested into:

When Intel places a sticker on computers showing that their chip is inside, they are demonstrating their visible value.

The mission statement for an organization sets the broad direction for an organization.

When the cost of switching among providers is low, competition can be intense.