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If prices rise substantially on peanut butter and total revenue decreases significantly, then peanut butter is probably:


A) elastic.
B) inelastic.
C) unit elastic.
D) absolute.

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Demand tends to be more price elastic at _____ prices and more price inelastic at _____ prices.


A) lower; lower
B) lower; higher
C) higher; higher
D) higher; lower

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A price elasticity of 1.25 means that if price changes by 10%, then quantity will change by:


A) 1.25%.
B) .125%.
C) 12.5%.
D) -1.25%.

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Consumers are less responsive to price increases when a good is a:


A) large share of their budget.
B) frequently advertised item.
C) necessity.
D) branded good.

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Evan and Elaine sold 40 cups of lemonade at their neighborhood lemonade stand. Their total revenue equaled $120. What was the price per cup?


A) $1.20
B) $4.00
C) $3.50
D) $3.00

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As incomes increase, which of the following would likely see the largest increase in demand?


A) gum
B) luxury cars
C) hot dogs
D) thrift store purchases

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Perfectly inelastic supply will MOST likely occur in the:


A) very short run.
B) short run.
C) very long run.
D) long run.

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In general, when the price elasticity of demand is greater than 1 and a firm wants to increase total revenue, the firm should:


A) decrease prices.
B) increase prices.
C) advertise less.
D) advertise more.

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Demand for gasoline is less price elastic in the short run than in the long run because in the long run:


A) there is a lack of substitutes.
B) consumers have more time to adjust.
C) gasoline's share of a budget is unimportant.
D) gasoline is a luxury good.

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As income rises, the demand for inferior goods:


A) increases.
B) decreases.
C) remains the same.
D) is absolute.

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An example of a substitute good for steak is:


A) hamburger.
B) cereal.
C) cake.
D) jelly beans.

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As income rises, the demand for hamburger (an inferior good) _____, and the demand for steak (a normal good) ______.


A) increases; decreases
B) decreases; increases
C) remains the same; increases
D) increases; remains the same

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The standard way to calculate a percentage of change in price is to put the change in price over the initial price and to express that fraction as a percentage. Why is this problematic?

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The accuracy of this method depends on t...

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A measure of the sensitivity or responsiveness of one variable to another is:


A) price.
B) demand.
C) supply.
D) elasticity.

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Price changes have little impact on the quantity demanded of:


A) substitute goods.
B) inferior goods.
C) normal goods.
D) necessities.

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Elasticity is:


A) a measure of changing market conditions brought on by a recession.
B) a measure of the sensitivity or responsiveness of one variable to another in response to price or income changes.
C) a function of price in an expanding economy.
D) a measure of sensitivity to demand in an expanding economy when income increases.

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As incomes decline, which of the following would likely see an increase in demand?


A) luxury cars
B) dollar stores
C) designer handbags
D) second homes

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Total revenue maximized at the point of:


A) elasticity.
B) inelasticity.
C) unit elasticity.
D) absolute elasticity.

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(Table: The Price of a Movie Ticket) Using the midpoint formula, what is the price elasticity of the demand for movie tickets?  Price  Quantity $10750$20450\begin{array}{|l|l|}\hline \text { Price } & \text { Quantity } \\\hline \$ 10 & 750 \\\hline \$ 20 & 450 \\\hline\end{array}


A) 10
B) 3.33
C) .75
D) 1.32

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If the price elasticity of demand is 2.7, then price is relatively:


A) absolute.
B) unit elastic.
C) inelastic.
D) elastic.

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