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_____ level strategy pertains to the major functional departments within the business unit.


A) Operational
B) Corporate
C) National
D) Business
E) Functional

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Techniques used to monitor external environments include:


A) hiring scanning organizations.
B) hiring the competitive intelligence professionals.
C) government reports.
D) professional journals.
E) all of these.

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The _____ function recruits selects, trains, transfers, promotes, and lays off employees to achieve strategic goals.


A) production
B) leadership
C) information and control systems
D) structural design
E) human resource

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Ford's decision to completely redesign its Ford Taurus can be classified as a:


A) corporate level strategy.
B) business level strategy.
C) functional level strategy.
D) retrenchment strategy.
E) stability strategy.

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Which of the following strategies would be appropriate when the need for both national responsiveness and global integration is low?


A) Globalization
B) Multidomestic
C) Export
D) Transnational
E) Import

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In strategy implementation, leadership is the ability to influence people to adopt the new behaviors needed.

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For the social networking site Facebook, technological know-how and an aggressive and innovative culture are significant strengths to include in its SWOT analysis.

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The transnational strategy handles markets independently for each country.

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Differentiate between strategy formulation and strategy implementation.

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Strategy formulation includes the planni...

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_____ includes the planning and decision making that lead to the establishment of the firm's goals and the development of a specific strategic plan.

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Strategy f...

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Strategic partnerships are the current trend, rather than mergers and acquisitions.

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Which of these is true about the dog division?


A) It has a large market share in a rapidly growing industry.
B) It has a large market share in a slow growth industry.
C) It has a small market share in a rapidly growing industry.
D) It has a small share of a slow growth market.
E) It has a moderate market share in a rapidly growing industry.

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Competitive advantage refers to the set of decisions and actions used to formulate and implement strategies.

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When Coca-Cola introduced Surge, a new citrus soft-drink, what type of strategy was being pursued?


A) Functional-level strategy
B) Multi-domestic strategy
C) Corporate-level strategy
D) Retrenchment strategy
E) Business-level strategy

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Strategic thinking is more important in for-profit businesses than for non-profit organizations.

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The star has a:


A) large market share in a rapidly growing industry.
B) large market share in a slow growth industry.
C) small market share in a rapidly growing industry.
D) small share of a slow growth market.
E) moderate market share in a slow growth industry.

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The plan of action that prescribes resource allocation and other activities for dealing with the environment and helping the organization attain its goals is called a(n) _____.

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Which of these is true about the cash cow?


A) It generates tremendous profits in a rapidly growing industry.
B) It has a small market share in a rapidly growing industry.
C) It has a small market share in a slow growth industry.
D) It has a large market share in a slow growth industry.
E) It is generally a dead business that should be divested.

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Which of the following strategies involve an attempt to distinguish the firm's products or services from others in the industry?


A) Cost leadership
B) Differentiation
C) Focus
D) Internal growth
E) Liquidation

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Threats are characteristics of the internal environment that may prevent the organization from achieving its strategic goals.

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