Question 1

Select the most effective opening for a persuasive request that invites a state representative to speak at your organization's Flag Day celebration.

Accepted Answer

A)   If you have June 14 open, would you be interested in speaking at our Flag Day ceremony?
B)   Please consider this letter an invitation to address our organization on June 14.
C)   Your patriotism and leadership in the House of Representatives have improved the quality of life across our state.
D)   The Patriotic Council promotes respect for the flag and our country, just as you do, which is why we are asking you to be our guest speaker for our Flag Day ceremony on June 14.

Question 2

Professional marketers and salespeople follow the AIDA strategy in their sales messages because it is effective. What does AIDA represent?

Accepted Answer

A)   Attention, interest, desire, and action
B)   Attraction, innovation, determination, and activity
C)   Appeal, input, develop, and attune
D)   Access, incite, determine, and activate

Question 3

In the ____________________ of a persuasive request, you should build interest, explain the purpose of the request logically and concisely, prove its merit, and reduce resistance.

Accepted Answer

The answer of In the ____________________ of a persuasive request,...

Question 4

When using the indirect strategy in a persuasive message, you should place the reasons and explanations

Accepted Answer

A)   in the closing of the message.
B)   after the main idea.
C)   before the main idea.
D)   in an attachment to the message.

Question 5

Emotional appeals

Accepted Answer

A)   focus on making or saving money.
B)   explain how to increase efficiency or protect resources.
C)   solve workplace problems.
D)   focus on status, ego, and sensual feelings.

Question 6

Persuasive claim or complaint messages may involve damaged products, mistaken billing, inaccurate shipments, warranty problems, limited return policies, insurance snafus, or faulty merchandise.

Accepted Answer

A) True 
 B)False

Question 7

The number of persuasive messages has increased drastically within the last decade.

Accepted Answer

A) True 
 B)False

Question 8

You should motivate action in the ____________________ of a persuasive request.

Accepted Answer

The answer of You should motivate action in the ____________________...

Question 9

All of the following messages to subordinates would use the indirect strategy except

Accepted Answer

A)   instructions to operate the new phone system installed in all offices.
B)   suggestions to begin an exercise program in conjunction with the new health insurance plan.
C)   requests to contribute to the organization's United Way campaign goal.
D)   discussion of their opportunities to participate in a company-sponsored charity event.

Question 10

Which of the following illustrates a testimonial?

Accepted Answer

A)   After completing your training, I received job offers from three employers in one week!
B)   We are confident that your skills in applying for jobs and interviewing with employers will improve with this training.
C)   Scientifically proven self-actualization techniques will increase your self-confidence and boost your interviewing skills.
D)   Employers respond positively to well-written application letters and résumés, and they offer jobs to candidates who are confident and well prepared.

Question 11

When a manager writes a persuasive memo to employees using the indirect strategy, his or her goals are to present a strong but honest argument and to avoid manipulation or trickery.

Accepted Answer

A) True 
 B)False

Question 12

Professional marketers and salespeople follow the _______________ strategy (attention, interest, desire, and action) when persuading consumers.

Accepted Answer

The answer of Professional marketers and salespeople follow the _______________...

Question 13

A successful persuasive message is typically longer than a direct message.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is the best way to increase the effectiveness of an online sales message?

Accepted Answer

A)   Send online sales messages only to customers or prospects who have given you permission to send them e-mail marketing messages.
B)   Use a subject line such as "Hey You" to get the reader's attention.
C)   Avoid the use of testimonials.
D)   Make the message formal, focused, and extensive.

Question 15

Persuasive requests are generally more effective when they are written using the ____________________ organizational strategy.

Accepted Answer

The answer of Persuasive requests are generally more effective when...

Question 16

Use an emotional appeal when the

Accepted Answer

A)   product is expensive; long-lasting; or important to health, security, and financial success.
B)   product is inexpensive, short-lived, or nonessential.
C)   reader is comparing similar products from other companies.
D)   reader has a college education.

Question 17

Your primary goal in writing a sales message is to get someone to devote a few moments of attention to it.

Accepted Answer

A) True 
 B)False

Question 18

An effective persuasive technique is to tie the facts to writer benefits.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following most effectively reduces resistance and builds desire?

Accepted Answer

A)   If you are worried about booking a tour with us, please know that our European walking tours were rated the safest and best planned in the industry.
B)   Join one of our European walking tours this summer for an unbelievable cultural experience.
C)   Going on a walking tour of Europe is fun.
D)   Our travel company knows Europe and is eager to show it to you.

Question 20

Which of the following is the most effective emotional appeal?

Accepted Answer

A)   For a limited time you will receive our employee discount on any new General Motors vehicle.
B)   Surround yourself in the uncompromising safety and luxury of a Lincoln because you've earned it.
C)   Purchase a Jeep today, and you will receive a $1,500 college savings bond for tomorrow.
D)   Save now and save later. With its low sticker price and great gas mileage, this Focus hybrid is a best buy.

Exam 8: Persuasive Messages

When using the indirect strategy in a persuasive message, you should place the reasons and explanations

Correct AnswerverifiedShow Answer

The number of persuasive messages has increased drastically within the last decade.

Correct AnswerverifiedShow Answer

Select the most effective opening for a persuasive request that invites a state representative to speak at your organization's Flag Day celebration.

Correct AnswerverifiedShow Answer

In the ____________________ of a persuasive request, you should build interest, explain the purpose of the request logically and concisely, prove its merit, and reduce resistance.

Correct AnswerverifiedShow Answer

Which of the following is the best way to increase the effectiveness of an online sales message?

Correct AnswerverifiedShow Answer

When a manager writes a persuasive memo to employees using the indirect strategy, his or her goals are to present a strong but honest argument and to avoid manipulation or trickery.

Correct AnswerverifiedShow Answer

An effective persuasive technique is to tie the facts to writer benefits.

Correct AnswerverifiedShow Answer

Which of the following illustrates a testimonial?

Correct AnswerverifiedShow Answer

Professional marketers and salespeople follow the AIDA strategy in their sales messages because it is effective. What does AIDA represent?

Correct AnswerverifiedShow Answer

Persuasive claim or complaint messages may involve damaged products, mistaken billing, inaccurate shipments, warranty problems, limited return policies, insurance snafus, or faulty merchandise.

Correct AnswerverifiedShow Answer

Your primary goal in writing a sales message is to get someone to devote a few moments of attention to it.

Correct AnswerverifiedShow Answer

All of the following messages to subordinates would use the indirect strategy except

Correct AnswerverifiedShow Answer

A successful persuasive message is typically longer than a direct message.

Correct AnswerverifiedShow Answer

Persuasive requests are generally more effective when they are written using the ____________________ organizational strategy.

Correct AnswerverifiedShow Answer

Emotional appeals

Correct AnswerverifiedShow Answer

Which of the following most effectively reduces resistance and builds desire?

Correct AnswerverifiedShow Answer

Use an emotional appeal when the

Correct AnswerverifiedShow Answer

Professional marketers and salespeople follow the _______________ strategy (attention, interest, desire, and action) when persuading consumers.

Correct AnswerverifiedShow Answer

You should motivate action in the ____________________ of a persuasive request.

Correct AnswerverifiedShow Answer

Which of the following is the most effective emotional appeal?

Correct AnswerverifiedShow Answer

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