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Exam 16: Consumer and Marketing Misbehavior

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Question 81

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Famed author Theodore Levitt published an article entitled, "Marketing Myopia," in which he argued that a firm's long-term health depends on its ability to exist as a consumer-satisfying entity rather than a goods-producing entity.

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Question 82

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Generally, firms face higher liability costs in the United States than in most other countries.

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Question 83

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The Environmental Protection Agency is a regulatory body that plays a key role in the reduction of pollution problems.

The difficult issue comes with the marketing of pleasing products because they can be harmful for consumers.

The Children's Online Privacy Protection Act prohibits the marketing of products to children on the Internet.

Most consumers do not steal from stores because they believe that it is wrong to do so. These beliefs reflect consumers' _____.

The marketing concept proposes that all the functions of the organization should work together in satisfying its customers' wants and needs.

Sarah and her friends think it is fun to write bad, usually untrue, things about other kids in their school and post that on online social networks. They even post pictures on the Internet of some kids without their knowledge and write bad things about them. This is an example of _____.

Drunk driving is often related to binge drinking.

Self-regulatory bodies, such as the Advertising Standards Board, work to ensure that advertising practices are truthful.

Compared to a magistrate, juries tend to be less sympathetic to a consumer who is claiming a product injury and are much less likely to award substantive punitive as well as compensatory damages.

_____ consist of societal and professional standards of right and fair practices that are expected of marketing managers as they develop and implement marketing strategies.

All of the following are major issues considered with teleological evaluations EXCEPT _____.

Many manipulative sales tactics use ingratiation tactics.

One motivation of consumer misbehavior is unfulfilled aspirations.

Relativism refers to beliefs about the violation of written or unwritten laws.

Products that deliver high utilitarian and hedonic value and that benefit both consumers and society in the long run are called _____.

Procter & Gamble, the makers of Tide laundry detergent, sets up mobile stations, called Loads of Hope, where people stricken by natural disasters such as hurricane Katrina can wash their clothing. This is an example of which type of corporate social responsibility?

Two important issues to consider when discussing marketing ethics are product price and consumer vulnerability.

The term puffery describes the practice of making exaggerated claims about a product and its superiority.