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Why is social desirability bias a problem for surveys?


A) It increases sampling error.
B) The results fail to account for the opinions of the poor.
C) The answers from respondents are not truthful.
D) It skews the results in favor of Republican candidates.
E) It skews the results in favor of Democratic candidates.

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The main reason that few people have consistent, stable beliefs is because they are forming opinions on the spot.

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Which of the following is an example of cohort effects?


A) that individuals tend to share the same party identification as their parents
B) that people with high agreeableness are more likely to favor economic policies that help the disadvantaged
C) that, until the 1970s, relatively few native white southerners identified with the Republican Party
D) the failure of President Clinton to enact health care reform in 1994
E) the increasing ideological polarization in Congress

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The purpose of a focus group is to:


A) gain deep insights into why people hold the opinions they do.
B) ensure the accuracy of a mass survey.
C) eliminate sampling error.
D) provide a less expensive and less labor-intensive way to conduct a mass survey.
E) gain information about what "focused" people, who care deeply about politics, think about government policies and political candidates.

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A

What kind of government action suits the policy mood in Obama's second term?


A) more government action
B) less government action
C) about the same amount of government action as in recent years
D) government action at the federal level but not among the states
E) government action at the state level but not by the national government

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B

Does public opinion influence the output of American government? If so, how? If not, why? Based on your answer to these questions, would you say that the public has too much or too little influence? Please provide examples to support your argument.

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Public opinion does have an influence on...

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Most Americans' political judgments are based on latent opinions. What does that mean and what are latent opinions based upon? Provide an example of an issue in which most Americans would base their judgment on a latent opinion.

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Latent opinions refer to attitudes and b...

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Self-identified Republicans and Democrats judge government spending differently depending on whether a Republican or Democrat made the proposal. This demonstrates that:


A) poll results depend on the wording of the question.
B) most people form their opinions on the spot using a wide range of considerations.
C) random samples are hard to obtain.
D) researchers in the 1950s were correct in saying that there is no public opinion.
E) party leaders manipulate voters into supporting their ideas.

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Early public research came to startling conclusions about public opinion, including:


A) many citizens had surprisingly high levels of factual information.
B) Americans were overwhelmingly conservative on almost every political issue.
C) Americans were overwhelmingly liberal on almost every political issue.
D) many citizens held inconsistent opinions.
E) older Americans were less informed about politics than most first-time voters.

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Cohort effects exist because:


A) parents have such a strong influence on an individual's political opinions.
B) liberals and conservatives have significant political differences.
C) of an increasingly declining trust in American government and its elected officials.
D) there are genetic differences that divide those in different cohorts.
E) individuals learn about politics from the people around them.

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Which of the following is true about mass opinion surveys?


A) They have become more accurate over time because of the increase in Internet polls.
B) They have become so sophisticated that scientists have been able to eliminate any
Margin of error.
C) They are a powerful tool for measuring public opinion but should be
Interpreted carefully.
D) They should never be trusted because samples are almost always biased.
E) They cannot give an accurate picture of public opinion.

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C

The purpose of a mass survey is to:


A) influence the public to support a particular candidate or policy.
B) measure the attitudes of a particular population.
C) instruct elected officials on the rules of Congress.
D) educate and inform the public about details of public policy.
E) predict early in the presidential campaign who will win the election and why.

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Imagine that you opened up the newspaper tomorrow and saw a public opinion poll about a major policy issue. What things would you look at to determine the quality of the poll? What would make you find the results more persuasive? What would make you question whether the results were valid?

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When evaluating the quality of a public ...

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When we describe where someone falls on the conservative-moderate-liberal spectrum, we are referring to their:


A) party identification.
B) ideology.
C) policy mood.
D) latent opinion.
E) consideration.

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When many citizens take on strongly conservative or strongly liberal identities, it is called:


A) opinion formation.
B) political socialization.
C) latent opinion formation.
D) ideological polarization.
E) political maturity.

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Why does a low level of trust in government matter?


A) It leads to high voter turnout.
B) It creates less competitive elections.
C) It can lead to elected officials pandering to their voters.
D) It allows experienced politicians to more easily manipulate less experienced politicians.
E) It makes it harder for elected officials to enact new policies.

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George describes himself as a moderate. "Moderate" is George's:


A) ideology.
B) party identification.
C) policy mood.
D) latent opinion.
E) socialization.

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Some beliefs, such as party identification or ideology, can change quickly in response to external events.

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What does it mean that people often form opinions on the spot?


A) Those opinions have essentially no meaning to the people who profess them.
B) People rely very heavily on their principles in formulating opinions.
C) People are sensitive to, and form their opinions based on, what they have recently
Seen or heard.
D) Their opinions are ill-informed and therefore are not counted in surveys.
E) We can only really tell what people believe by using sophisticated survey techniques.

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What does an issue scale ask people?


A) to state how close they are to one of several policy options
B) how liberal or conservative they feel
C) why they are Republican or Democrat
D) what policies are most important to them
E) to identify their socioeconomic status

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