Exam 7: Business Marketing

A) identify scope for new product lines.
B) classify firms according to their number of customers.
C) classify business establishments all over the world.
D) identify potential new customers.

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A) They often follow the practice of reciprocity.
B) They tend to buy in larger quantities than business consumers.
C) They approach purchasing more formally than business buyers.
D) They normally buy products rather than lease them.

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A) reduces the attention required to be given to customers.
B) makes it easy to identify prospective buyers.
C) reduces the dependency on distributors for product delivery.
D) increases product diversity.

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A) For many suppliers, retaining their current customers has become a secondary focus in relationship marketing.
B) Business suppliers use social networking sites sparingly as these sites discourage businesses from shopping for all their needs.
C) Loyal customers are less profitable than those who are price sensitive and perceive no difference among brands or suppliers.
D) Relationship marketing has become more important than before because competition has becoming more intense.

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A) It is the feeling of nurturing concern for, and dependence upon, another.
B) It is the lack of motivation among employees in businesses.
C) It is a legal consolidation and collaboration of companies into a single entity.
D) It is the lack of economic competition in the market.

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A) The promotion of raw materials is almost always done via mass advertising.
B) They are usually sold in large quantities.
C) Individual producers have great flexibility in the pricing of raw materials.
D) They are finished items that are ready for assembly.

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B

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A) They include consumable items.
B) They include processed items.
C) They do not retain outside providers and contractors.
D) They do not become part of a final product.

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A) Supplies are consumable items, whereas business services are expense items.
B) Supplies are more expensive compared to other business goods, whereas business services are economical.
C) Supplies are part of a final product, whereas business services do not become part of a final product.
D) Supplies are custom designed for each customer, whereas business services are normally standardized.

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A

A) They include materials such as large or expensive machines, mainframe computers, and generators.
B) They include materials such as sheet metal, chemicals, specialty steel, treated lumber, and plastics.
C) They include materials such as spark plugs, tires, and electric motors for automobiles.
D) They include materials such as lubricants, detergents, paper towels, pencils, and paper.

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B

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Answers will vary. Business marketers ar...

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A) Products or services are sold for personal consumption.
B) Goods that are sold in consumer markets are not sold in business markets.
C) One customer can account for a huge volume of purchases.
D) Relationship marketing is given the least importance.

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Answers will vary. A strategic alliance,...

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Answers will vary. The North American In...

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