Question 1

Unlike more traditional promotional messages, those written for social media

Accepted Answer

A)   allow for less transparency and openness with customers.
B)   are less interactive.
C)   save money by allowing companies to rely on the news media to distribute important messages.
D)   enable companies to engage in conversations about their products and services.

Question 2

When using the AIDA approach to persuasion, the closing should

Accepted Answer

A)   provide additional evidence and detail not covered in the desire section.
B)   explain the steps needed to implement your ideas.
C)   urge the audience to take the action you are requesting.
D)   do all of the above.

Question 3

The purpose of the interest section of a persuasive message is to

Accepted Answer

A)   capture attention.
B)   increase the audience's desire to take the action recommended in the message.
C)   show that your product is well-suited to your audience.
D)   get the reader to act immediately.

Question 4

Persuasive messages often follow a specialized four-phase format called the ________ model.

Accepted Answer

The answer of Persuasive messages often follow a specialized four-phase...

Question 5

What does AIDA stand for?

Accepted Answer

Attention,...

Question 6

The interest section of a persuasive message emphasizes the relevance of your product or idea to your audience.

Accepted Answer

A) True 
 B)False

Question 7

Most persuasive claims and requests for adjustment use the direct approach.

Accepted Answer

A) True 
 B)False

Question 8

The AIDA model can be used with both the direct and indirect approaches for persuasive messages.

Accepted Answer

A) True 
 B)False

Question 9

When is it a good idea to use the direct approach for persuasive messages?

Accepted Answer

Using the direct approach for persuasive...

Question 10

If you can't be sure which medium will be best to convey your persuasive message to a diverse audience, you should

Accepted Answer

A)   select the one that is easiest to use (such as email) .
B)   choose one at random and see how well it works.
C)   choose the one that is most economical.
D)   use two or more media at the same time.

Question 11

Demographic information includes people's psychological characteristics, such as personality, attitudes, and lifestyle.

Accepted Answer

A) True 
 B)False

Question 12

The term AIDA refers to computer software used to compose persuasive products.

Accepted Answer

A) True 
 B)False

Question 13

When preparing a persuasive request for action, it is vital to

Accepted Answer

A)   emphasize how you will benefit if the request is fulfilled.
B)   show that you understand and respect the audience's concerns.
C)   emphasize the negative consequences of not complying with the request.
D)   make yourself look good in the reader's eyes.

Question 14

What are three methods of reasoning you can use when making a logical appeal?

Accepted Answer

Logical appeals can ...

Question 15

In marketing and sales messages, the best way to handle potential objections is to

Accepted Answer

A)   explain why the objections aren't really important.
B)   avoid mentioning them.
C)   suggest that anyone who has them simply needs to do more research.
D)   identify them up front and try to address as many as you can.

Question 16

Regardless of the audience's specific needs, if your product is good and your message is clear, you will likely persuade them to make a purchase.

Accepted Answer

A) True 
 B)False

Question 17

Using the AIDA approach with social media

Accepted Answer

A)   requires a different, more interactive approach.
B)   requires a more rigid approach.
C)   does not work at all.
D)   requires the same steps as the AIDA approach with conventional media.

Question 18

One way to overcome audience resistance to your message is to

Accepted Answer

A)   emphasize the positive.
B)   use the hard-sell approach.
C)   address all possible concerns that your audience has.
D)   do all of the above.

Question 19

You usually do not need permission to use a person's name or photograph in a marketing or sales message.

Accepted Answer

A) True 
 B)False

Question 20

If you anticipate objections to your persuasive message, it is best not to bring them up.

Accepted Answer

A) True 
 B)False

Exam 10: Writing Persuasive Messages

When preparing a persuasive request for action, it is vital to

Correct AnswerverifiedShow Answer

When is it a good idea to use the direct approach for persuasive messages?

Correct AnswerverifiedUsing the direct approach for persuasive...View AnswerShow Answer

In marketing and sales messages, the best way to handle potential objections is to

Correct AnswerverifiedShow Answer

The interest section of a persuasive message emphasizes the relevance of your product or idea to your audience.

Correct AnswerverifiedShow Answer

If you can't be sure which medium will be best to convey your persuasive message to a diverse audience, you should

Correct AnswerverifiedShow Answer

What are three methods of reasoning you can use when making a logical appeal?

Correct AnswerverifiedLogical appeals can ...View AnswerShow Answer

Most persuasive claims and requests for adjustment use the direct approach.

Correct AnswerverifiedShow Answer

One way to overcome audience resistance to your message is to

Correct AnswerverifiedShow Answer

If you anticipate objections to your persuasive message, it is best not to bring them up.

Correct AnswerverifiedShow Answer

Unlike more traditional promotional messages, those written for social media

Correct AnswerverifiedShow Answer

The purpose of the interest section of a persuasive message is to

Correct AnswerverifiedShow Answer

The AIDA model can be used with both the direct and indirect approaches for persuasive messages.

Correct AnswerverifiedShow Answer

What does AIDA stand for?

Correct AnswerverifiedAttention,...View AnswerShow Answer

The term AIDA refers to computer software used to compose persuasive products.

Correct AnswerverifiedShow Answer

Using the AIDA approach with social media

Correct AnswerverifiedShow Answer

Persuasive messages often follow a specialized four-phase format called the ________ model.

Correct AnswerverifiedShow Answer

When using the AIDA approach to persuasion, the closing should

Correct AnswerverifiedShow Answer

Demographic information includes people's psychological characteristics, such as personality, attitudes, and lifestyle.

Correct AnswerverifiedShow Answer

You usually do not need permission to use a person's name or photograph in a marketing or sales message.

Correct AnswerverifiedShow Answer

Regardless of the audience's specific needs, if your product is good and your message is clear, you will likely persuade them to make a purchase.

Correct AnswerverifiedShow Answer

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Using the direct approach for persuasive...
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Logical appeals can ...
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Attention,...
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