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Exam 1: Nature of International Marketing: Challenges and Opportunities

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Question 1

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The distinction between international marketing and multinational marketing is insignificant in practice.

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Question 2

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Although marketing principles are generally universal, the marketing strategies derived from such principles are not necessarily so.

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Since marketing is a universal activity, consumers in all parts of the world can be satisfied in exactly the same way.

MNCs facilitate economic balance by serving as an efficient instrument of effective production and distribution of goods and services.

Foreign markets allow a firm to diversify its risk posed by cyclical/seasonal factors.

International marketing is domestic marketing on a larger scale.

Domestic marketing and international marketing, while differing in scope, are similar in nature.

Marketing is not needed in less developed countries.

Very few of the 500 largest MNCs are successful globally (based on their penetration level of markets around the world)

Regarding whether firm size positively influences export intensity, the empirical findings have been mixed.

Empirical evidence is limited with regard to companies being 'born global' in the sense that their mission from the outset is to become multinationals.

A geocentric firm does not identify itself with a particular country.

The value of international marketing is not so much that it helps us to understand people abroad but rather that it helps us to understand ourselves more.

A company is polycentric when it thinks internationally.

MNC is a one-dimensional concept.

Domestic marketing and international marketing are similar in nature but not in scope.

Size or bigness is a multi-dimensional concept.

Because of the distance between markets, place (distribution) was and is still the primary focus of the study of international marketing.

Corporate size is an accurate indicator of international orientation.

Ethnocentricity and centralization tend to be related.