A) They believe censorship will provide a voice for disenfranchised groups.
B) They believe it will protect American companies from foreign competition.
C) They believe it will increase sales overseas, especially in conservative societies.
D) They believe that violent and sexual media content has a negative impact on society.
E) They believe it would increase sales.
Correct Answer
verified
Multiple Choice
A) slash
B) textual poaching
C) uses and gratifications
D) mimetic verisimilitude
E) magic bullets
Correct Answer
verified
Multiple Choice
A) are functionalists.
B) accept that reinforcement theory explains the way advertising works.
C) accept that audiences are nonexistent.
D) believe in the hypodermic needle theory.
E) rely on the uses and gratification paradigm to understand media.
Correct Answer
verified
Multiple Choice
A) the assumption that specific ideological messages are loaded into cultural products
B) the assumption that individuals will respond to media messages in a wide variety of ways
C) the assumption that audience members manipulate cultural products for their own ends
D) the assumption that an audience actively interprets a text
E) the assumption that audience members will listen to "opinion leaders"
Correct Answer
verified
Multiple Choice
A) communitarianism
B) private recreation
C) the uses and gratifications paradigm
D) the decline of public life
E) a lifestyle enclave
Correct Answer
verified
Multiple Choice
A) those that cannot be done for a wage
B) those that involve friends and family
C) those that are done on the weekend
D) those that are done away from home
E) those that are enjoyable
Correct Answer
verified
Multiple Choice
A) through blogs and zines
B) through conglomeration and media concentration
C) through the tabloid press
D) through a decreasing desire for sensationalism
E) through the rise of celebrity gossip
Correct Answer
verified
Multiple Choice
A) shift recreation to the private sphere.
B) concentrate media power.
C) promote self-regulation and censorship in the media.
D) make it easier to organize people.
E) commodify recreation and leisure.
Correct Answer
verified
Multiple Choice
A) Many choices are owned by foreign companies.
B) Many choices are confined to small, marginal outlets.
C) Many choices are owned by the same company.
D) Many choices are not available in all areas.
E) Many choices are very expensive.
Correct Answer
verified
Multiple Choice
A) They provide an opportunity for disenfranchised, nonmainstream individuals to be heard.
B) They provide daytime entertainment.
C) They provide a window into an alternate lifestyle.
D) They provide in-depth political reporting.
E) They provide news and opinion from non-Western societies.
Correct Answer
verified
Multiple Choice
A) what people do with media; what media does to people
B) what writers and critics do with media; what media does to people
C) what media does to people; what people do with media
D) what media does to people; what writers and critics do with media
E) what critics do with media; what people do with media
Correct Answer
verified
Multiple Choice
A) the decline of public life
B) the commodification of recreational activities
C) the rise of formal organization in recreation
D) the increase in desire for leisure and recreation
E) the change in technology
Correct Answer
verified
Multiple Choice
A) Leisure is the opposite of work.
B) Leisure and recreation absorb a lot of time, energy, and resources.
C) All facets of life should be considered equally important.
D) The wealthy and powerful do different things with their leisure time than the poor do with theirs.
E) Leisure and recreation increasingly involve technology and media.
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) Many more products last longer and work more efficiently, thus ensuring consumer loyalty.
B) Many more types of products will be subject to fashion and will go out of style.
C) Media deregulation and the concentration of media power have decreased the persuasive quality of advertising.
D) Passing stronger antitrust legislation has led to variety as well as quantity.
E) Using and consuming more textual poaching and consumer-driven media has led to increased consumerism.
Correct Answer
verified
Multiple Choice
A) audiences are active.
B) audiences seek out the same media to meet different needs.
C) audiences can transform pieces of the media to suit their own needs.
D) the media are largely a grassroots effort.
E) audiences are mostly passive.
Correct Answer
verified
Multiple Choice
A) the Internet
B) video games
C) shopping
D) sports
E) television
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) capitalism.
B) communitarianism.
C) textual poaching.
D) utilitarianism.
E) functionalism.
Correct Answer
verified
Multiple Choice
A) There are very few differences between these two groups.
B) Even though members of the two groups have very different experiences and perspectives, they understand Morrissey's music in the same way.
C) They bring different interpretive strategies to the experience of listening to Morrissey's music.
D) Music is universal, and all people experience it in the same way; if one group can be moved by it, then any other group will feel the same way.
E) Morrissey is transmitting messages to certain targeted audiences that subconsciously absorb them.
Correct Answer
verified
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