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Why do some argue in favor of increased censorship of the media?


A) They believe censorship will provide a voice for disenfranchised groups.
B) They believe it will protect American companies from foreign competition.
C) They believe it will increase sales overseas, especially in conservative societies.
D) They believe that violent and sexual media content has a negative impact on society.
E) They believe it would increase sales.

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A wildly popular subgenre of fan fiction takes the emotional connection between male "buddies," like Starsky and Hutch or Frodo and Samwise, and turns it into a physically intimate connection, presenting the pair as lovers. What is this called?


A) slash
B) textual poaching
C) uses and gratifications
D) mimetic verisimilitude
E) magic bullets

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Theodor Adorno and Max Horkheimer believed that "the triumph of advertising . . . is that consumers feel compelled to buy and use its products even though they see through them." If this is all you know about Adorno and Horkheimer, you might conclude that they:


A) are functionalists.
B) accept that reinforcement theory explains the way advertising works.
C) accept that audiences are nonexistent.
D) believe in the hypodermic needle theory.
E) rely on the uses and gratification paradigm to understand media.

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What part of Stuart Hall's theory resembles the magic bullet model?


A) the assumption that specific ideological messages are loaded into cultural products
B) the assumption that individuals will respond to media messages in a wide variety of ways
C) the assumption that audience members manipulate cultural products for their own ends
D) the assumption that an audience actively interprets a text
E) the assumption that audience members will listen to "opinion leaders"

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On the third Wednesday of every month, a bar and grill has a "backgammon night." The bar provides backgammon boards and pieces, and a fairly regular group of players come in, share a few drinks, and play backgammon together. What is this an example of?


A) communitarianism
B) private recreation
C) the uses and gratifications paradigm
D) the decline of public life
E) a lifestyle enclave

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What sort of activities can be considered recreation?


A) those that cannot be done for a wage
B) those that involve friends and family
C) those that are done on the weekend
D) those that are done away from home
E) those that are enjoyable

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How has the principle of the free press as a voice of the people been watered down since the founders guaranteed it in the Constitution?


A) through blogs and zines
B) through conglomeration and media concentration
C) through the tabloid press
D) through a decreasing desire for sensationalism
E) through the rise of celebrity gossip

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A flash mob is a sudden assembly of strangers in a public place for the purpose of performing some novel action (clapping for no reason, singing a song together, dancing, etc.) and then rapidly dispersing. Although they appear to be spontaneous to outsiders, in reality flash mobs are organized through e-mails, social networking sites, and text messages. This is a good example of how technology can:


A) shift recreation to the private sphere.
B) concentrate media power.
C) promote self-regulation and censorship in the media.
D) make it easier to organize people.
E) commodify recreation and leisure.

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Americans seem to have much more choice about which media to consume than in the past. Why is this choice deceptive?


A) Many choices are owned by foreign companies.
B) Many choices are confined to small, marginal outlets.
C) Many choices are owned by the same company.
D) Many choices are not available in all areas.
E) Many choices are very expensive.

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Why are blogs, zines, and podcasts valuable?


A) They provide an opportunity for disenfranchised, nonmainstream individuals to be heard.
B) They provide daytime entertainment.
C) They provide a window into an alternate lifestyle.
D) They provide in-depth political reporting.
E) They provide news and opinion from non-Western societies.

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When sociologists reject the hypodermic needle model, they tend to stop asking ____________ and start asking ____________.


A) what people do with media; what media does to people
B) what writers and critics do with media; what media does to people
C) what media does to people; what people do with media
D) what media does to people; what writers and critics do with media
E) what critics do with media; what people do with media

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What development has not changed the way leisure time is used?


A) the decline of public life
B) the commodification of recreational activities
C) the rise of formal organization in recreation
D) the increase in desire for leisure and recreation
E) the change in technology

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Why should leisure not be treated as a minor and unimportant topic?


A) Leisure is the opposite of work.
B) Leisure and recreation absorb a lot of time, energy, and resources.
C) All facets of life should be considered equally important.
D) The wealthy and powerful do different things with their leisure time than the poor do with theirs.
E) Leisure and recreation increasingly involve technology and media.

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Recreation and leisure activities almost never form the basis for a subculture.

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Given what you know about David Harvey and the postmodern economy, how does our society manage to consume all of the additional goods produced as a result of the incredible increases in efficiency?


A) Many more products last longer and work more efficiently, thus ensuring consumer loyalty.
B) Many more types of products will be subject to fashion and will go out of style.
C) Media deregulation and the concentration of media power have decreased the persuasive quality of advertising.
D) Passing stronger antitrust legislation has led to variety as well as quantity.
E) Using and consuming more textual poaching and consumer-driven media has led to increased consumerism.

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A sociologist who is concerned that people will uncritically accept political biases in the media they consume probably believes that:


A) audiences are active.
B) audiences seek out the same media to meet different needs.
C) audiences can transform pieces of the media to suit their own needs.
D) the media are largely a grassroots effort.
E) audiences are mostly passive.

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Today leisure is increasingly dominated by ____________, "the 800-pound gorilla of leisure time."


A) the Internet
B) video games
C) shopping
D) sports
E) television

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Just because fan-celebrity relationships are one-sided doesn't mean they aren't relationships.

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The movement that attempts to rebuild group values and a sense of collective responsibility is called:


A) capitalism.
B) communitarianism.
C) textual poaching.
D) utilitarianism.
E) functionalism.

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The English music star Morrissey got his start in the band The Smiths, singing about radical vegetarianism and bisexuality in the 1980s. He was effeminate, bleak, and sarcastic. Today, his fan base has expanded far beyond the disaffected English teenagers who bought his original records. In fact, some of his most devoted fans are Hispanics in Southern California. How is it possible that British teenagers in the 1980s and Hispanic Californians can appreciate the same music?


A) There are very few differences between these two groups.
B) Even though members of the two groups have very different experiences and perspectives, they understand Morrissey's music in the same way.
C) They bring different interpretive strategies to the experience of listening to Morrissey's music.
D) Music is universal, and all people experience it in the same way; if one group can be moved by it, then any other group will feel the same way.
E) Morrissey is transmitting messages to certain targeted audiences that subconsciously absorb them.

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