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The affective component of attitude towards the organisation is called:


A) Image.
B) Cognition.
C) Reputation.

Correct Answer

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Which of the following is NOT a tool of PR?


A) Corporate advertising.
B) Sponsorship.
C) Sales promotion.

Correct Answer

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How we think others see the organisation is called:


A) Mirror image.
B) Wish image.
C) Current image.

Correct Answer

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Which of the following is NOT a criterion for considering sponsorship:


A) The sponsorship must be economically viable.
B) The event should be consistent with the brand image of the organisation.
C) The sponsorship should benefit a charity.

Correct Answer

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Which of the following is NOT part of profit maximisation?


A) Cutting costs.
B) Long-term growth.
C) Short-term focus.

Correct Answer

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A group of people within the organisation who are prepared for dealing with the Press in the event of a disaster is called:


A) The A team.
B) The Dream team.
C) The Crisis team.
Frankfurt Pump revisited.

Correct Answer

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C

What is PR?


A) The management of corporate image through manipulation of the media.
B) The management of corporate image through the management of relationships with the organisation's publics.
C) The management of corporate media through selective dissemination of information.

Correct Answer

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B

Which of the following is NOT part of adding corporate value?


A) Strong corporate image.
B) Retention of profits for future investment.
C) Distribution of profits to shareholders.

Correct Answer

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C

During 2004, sponsorship was estimated to be approximately:


A) Between £1500m and £2000m.
B) Between £4m and £8m.
C) Between £40m and £80m.

Correct Answer

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A newsletter is an example of:


A) Corporate advertising.
B) House journal.
C) Corporate responsibility.

Correct Answer

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