A) Results can be generalized
B) Extensive use of statistics and numbers.
C) Usually uses large and representative samples
D) Useful for gaining an in-depth understanding of underlying motivations
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Multiple Choice
A) A focus group is a group interviewing or discussion technique.
B) Typically involves 6-12 individuals.
C) It is unstructured and spontaneous
D) Used to enhance understanding and gain in-depth knowledge by gauging consumer feedback.
E) It can be used to generalize findings to a population
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Multiple Choice
A) Mail surveys
B) Internet surveys
C) Focus groups
D) Phone surveys
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Multiple Choice
A) Not useful for answering questions like "how many?" and "how much?"
B) People sometimes try to answer questions the way they think would please the moderator or researcher-this is commonly known in research as demand effects
C) Are not ideal for sensitive topics.
D) Results cannot be generalized as only 6-12 people are used in a focus group.
E) All of the above are limitations of focus groups
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True/False
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Multiple Choice
A) They are good for pilot studies and exploration
B) They are good for generalization of results to a population
C) They present a lot of flexibility in design and conduction.
D) They are ideal for consumer interaction with a product
E) Group synergy adds to the quality of data collected.
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True/False
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Multiple Choice
A) Group matter
B) Group Synergy
C) Discussion guide
D) Survey
E) Interview guide
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