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In the Red Ventures Internet marketing company case study, a web visitor making an actual purchase is referred to as a(n) ________.


A) engagement
B) conversion
C) sale
D) generator

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In the Red Ventures Internet marketing company case study, the traffic_description variable refers to the ________.


A) source of traffic leading the user to the online site
B) channel the user came from
C) number of pages viewed while browsing the site
D) website the user came from

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Explain exploratory data analysis with a relevant example.

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Exploratory data analysis (EDA) is the process of analyzing and visualizing data to understand its main characteristics, uncover patterns, and identify potential relationships between variables. It is an important step in the data analysis process as it helps in gaining insights and making informed decisions. One relevant example of exploratory data analysis is analyzing a dataset of housing prices in a particular city. In this example, we can start by examining the distribution of housing prices using histograms and box plots to understand the range and variability of prices. We can also explore the relationships between housing prices and other variables such as location, size of the property, and the year it was built. Furthermore, we can use scatter plots to visualize the relationship between housing prices and these variables. This can help us identify any potential patterns or correlations that may exist. Additionally, we can use summary statistics and measures of central tendency to understand the average housing price and its variability. Overall, exploratory data analysis allows us to gain a deeper understanding of the housing market in the city and can help in making decisions related to buying or selling properties. It also provides a foundation for further analysis and modeling.

Identify the use of deep learning cognitive technology.


A) It enables retailers to reduce checkout times by facilitating automated checkout.
B) It is beneficial in reinforcing the existing marketing practices of a company.
C) It simplifies the customer shopping experience by introducing convenient features.
D) It enables marketers to explain and quantify past shopping behaviors of customers.

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Exploratory data analysis in general is not helpful in determining irregularities that exist in a dataset.

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Which of the following is an internal source of data for a company seeking improved insights?


A) competitor information
B) customer-generated social media feedback
C) a supply chain partner database
D) customer sales and service records

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Which of the following improves itself by learning from new data without being explicitly programmed?


A) descriptive statistics
B) cluster analysis
C) machine learning
D) traditional data exploration

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C

Honda used natural language processing to reduce by 80 percent the time required to analyze customer's insights.

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________ can provide personalized experiences to shoppers through website content based upon a history of behaviors, interests, and purchases.


A) Descriptive statistics
B) Natural language processing
C) Computer vision
D) Machine learning

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IBM Watson competed and lost on the quiz show Jeopardy against champions Ken Jennings and Brad Rutter.

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When North Face conducted a pilot study to gauge the effectiveness of cognitive analytics, customers clicked on product recommendations ________ of the time.


A) 30 percent
B) 90 percent
C) 60 percent
D) 45 percent

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In the Red Ventures Internet marketing company case study, the variable ________ refers to the state where the user browsing the online site is from.


A) state_name
B) area
C) country
D) region

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Identify the cognitive method that utilizes multiple layers of abstract variables using neural network models.


A) root-cause analysis
B) data visualization
C) data query
D) deep learning

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The cognitive analytics the company North Face uses continues to learn and improve as more customers use their website or mobile app to choose outerwear products.

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The ________ cognitive technology helped Pebble Bay Resort in Monterey, California, to improve its customers' retail experience.


A) IBM Watson
B) Cogito
C) IBM Cognos
D) Attivio

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Among early adopters of cognitive analytics and knowledge discovery tools, 25 percent reported that artificial intelligence initiatives are necessary to gain a lead over competitors.

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False

In the Red Ventures Internet marketing company case study, the total_duration variable describes the ________.


A) amount of time the user was actively engaged on the site in milliseconds
B) date on which the online site browsing occurred
C) total time a user was on the site in milliseconds
D) number of times a user visited a page and left without interacting

Correct Answer

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In reference to the Red Ventures Internet marketing company case study, the manufacturer variable describes the ________.


A) merchant name of the products on the site
B) browser name used for the online site
C) device type used to browse the online site
D) maker of the device used to browse the online site

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Summarize practitioner William Disch's thoughts on the importance of combining external and public data sources when addressing business problems.

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Practitioner William Disch emphasizes th...

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Write a summary of the four cognitive data analytic technologies, their functionality, and examples of use.

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Cognitive data analytic technologies are...

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