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Exam 11: Marketing

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Question 21

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As competitors begin to draw business in the surrounding area, a company's radius decreases.

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Question 22

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What is the cost-plus pricing method?

A) The firm determines its costs and then subtracts some level of profit it determines to be appropriate.
B) The firm determines its profit and then adds some level of loss it determines to be appropriate.
C) The firm determines its cost and then adds some level of profit it determines to be appropriate.
D) None of these.

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Question 23

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Independent representatives who are not employees of a firm can be used to sell industrial products.

Mixed model promotions cross television and radio ads for the product.

In the case study Friend's Home Health, the founders had issues with identifying potential customers because:

Forecasting sales require _________ to make attainable goals.

_________ has(have) been trouble to the mail order business; owners need to include the cost of this in the pricing of their products.

Dennis determines that a new blinking slinky will cost him $3.50; he adds 20 percent to make the new cost $4.20. This pricing is called cost-plus pricing.

A small business owner providing a service should recognize that pricing is a valuable tool to __________ customer flow.

What issues need to be considered in sales management?

Web pages can be used as a:

Due to credit card fraud, businesses have to add some percentage to the price of the product/ service.

_________ are strictly financial agreements in which a business pays for some outputs, such as TV advertisements.

A cost leader is a product or service that is sold at a non-operating loss.

A(n) _________ is when a company hires independent salespeople with a variety of experiences and contacts on a contract basis.