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Exam 3: The Marketing Environment

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Question 31

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People for the Ethical Treatment of Animals (PETA) have demonstrated against the sale of coats made of animal furs.PETA's efforts to change shoppers' attitudes represent a ____ force for fur retailers.

A) technological
B) political
C) sociocultural
D) self-regulatory
E) controllable

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Question 32

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Governments are big buyers,and the people who hold political offices often determine how much is purchased.

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Question 33

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Scenario 3.1 Use the following to answer the questions. Meyers' Sporting Goods,a national chain,has been doing business with Soljur Sports,a manufacturer of skateboards,for several years.Recently,it came to the attention of Meyers' financial director that the average cost per Soljur Sports skateboard had substantially increased over that of the previous year.The financial director asked the marketing department if they knew what the Soljur skateboards cost at competing sporting goods stores,to see if they too were likely hit with a higher cost. The marketing department found that the Soljur skateboards were priced at $15 less in the competing store than at Meyers.The financial director found that Soljur Sports was selling a similar number of skateboards to one of Meyers' competitors for $10 less per skateboard.The attorney for Meyers' Sporting Goods immediately filed a complaint with the Federal Trade Commission. -Refer to Scenario 3.1.If the Federal Trade Commission believes that Soljur Sporting Goods is acting in violation of the law,the first move for the FTC is to

What are the major forces that are referred to as sociocultural forces?

Nabisco learned that health-conscious consumers preferred lower fat snack and lower-carbohydrate foods.At the same time,the firm saw sales of such products slumping and was careful not to launch any new varieties of these products for a while.Which of the following best describes Nabisco's action?

The proportion of the U.S.population that will be over 65 years of age is expected to decline by the year 2050.

Wealth enables consumers to gain buying power.

An increasingly diverse cultural base in the United States means that marketers face increasingly diverse consumer markets.

The Council of Better Business Bureaus and the FTC make up the National Advertising Review Board (NARB).

Scenario 3.2 Use the following to answer the questions. Clayton Homes,a mobile home manufacturer since 1934,introduced its new iHome in 2009.The iHome is one of the first of its kind,designed as an updated,modern version of the modular home,offered as a base home plus add-ons known as "pods." The base home is a one-bedroom,one-bath 734-square foot version at a price of around $80,000.There is also a 1,000 square-foot version for around $100,000.All versions may add on the additional one-room pods as desired which are shipped to your location and constructed on-site.The homes offer galvanized metal roofing,corrugated steel siding,VOC-free paints,and a "butterfly" roof that collects rainwater.The iHome uses 30% less energy than a similar square-foot home and offers "green" characteristics of solar panels,tankless water heaters,and low-flow faucets.In addition,it comes with bamboo flooring,a renewable resource.The modular,pre-fabricated design offers endless options for creating the customer's home and its engineered building system cuts down on construction waste.Due to the "green effects" of the iHome,the state governments have given it a tax abatement for any sales taxes. -Refer to Scenario 3.2. The new Clayton Homes iHome product is a reflection of the company's attention to ____ in developing its strategy.

Technology assessment is

Publix Supermarket is revising its marketing plan for the upcoming quarter.Publix typically focuses on its wide variety of products and its high quality customer service,having very few weekly "sales." However,during the upcoming quarter,Publix plans to focus on price and value,and promote weekly "values" instead.Publix is most likely in a(n)

The accumulation of past income,natural resources,and financial resources is known as

Describe what is meant by a consumer's buying power.How might this affect a marketing strategy?

____ competitors are those that compete in the same product class,but their products have different features,benefits,and prices.

The strength of one's buying power depends partially on the state of the economy.

Technology is

Shelby's new job with the federal government provides a comfortable income and a fairly stable income.She would like to buy a new car now that she has a job;however,Shelby hesitates to purchase a new car because she is concerned about how poor economic conditions may affect her position in the future.Shelby lacks

Consumer protection legislation deals with all of the following legal concerns except

Which of the following statements is true?