Exam 4: Social Responsibility and Ethics in Marketing

A) Promotion-related
B) Distribution
C) Corporate
D) Product-related
E) Safety

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A) consumers' interests will receive full and sympathetic consideration in the formulation of government policy.
B) consumers should have access to a variety of goods and services at competitive prices.
C) consumers should have access to and the opportunity to review all relevant information about a product before buying it.
D) marketers have an obligation not to knowingly market a product that could harm consumers.
E) consumers should be told when the quality of a product has changed.

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A) creating goodwill toward the organization.
B) attracting employees.
C) reducing marketing costs.
D) generating publicity for the firm.
E) positively impacting local communities.

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A) Green Marketing Stamp.
B) Eco-label.
C) Forest Stewardship Seal.
D) Better Product Project.
E) Good Housekeeping Seal.

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A) likely to arise when an employee's moral philosophy is consistent with the organization's expectations of the employee's behavior.
B) an identifiable problem,situation,or opportunity requiring an individual to choose from among several actions that must be evaluated as right or wrong.
C) most often found in personal selling situations.
D) easily resolved by consulting written laws and regulations.
E) characterized by a blatant disregard for human rights and equality.

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A) clearly distinguished.
B) blurred.
C) nonexistent.
D) determined by the courts.
E) determined by marketing managers.

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A) marketing citizenship.
B) social responsibility.
C) stakeholders.
D) cause-related marketing.
E) strategic philanthropy.

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A) individual factors,organizational culture,and peer influence.
B) opportunity,personal moral philosophies,and situational variables.
C) individual factors,organizational factors,and opportunity.
D) social forces,laws,and organizational factors.
E) peer influences,personal moral philosophies,and opportunity.

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A) philanthropic responsibilities.
B) economic responsibilities.
C) universally accepted behaviors.
D) written as laws and regulations.
E) included in the marketing code of ethics.

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A) If an ethical or social responsibility issue can withstand open discussion that results in agreement or limited debate,an acceptable solution may exist.
B) A company that supports both socially responsible decisions and adheres to a code of conduct is likely to have a positive impact on society.
C) If other persons in the organization approve of an activity and it is legal and customary within the industry,chances are that the activity is acceptable from both an ethical and social responsibility perspective.
D) Social responsibility and marketing ethics are interrelated.
E) Social responsibility and marketing ethics are the same thing and can be used interchangeably.

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A) The more a person is exposed to ethical activity in the organization,the more likely he or she will behave unethically.
B) The more a person is exposed to unethical activity in the organization,the more likely he or she will behave unethically.
C) The more a person is exposed to unethical activity in the organization,the less likely he or she will pay attention to that activity.
D) The more a person is exposed to ethical activity in the organization,the less likely he or she will pay attention to that activity.
E) Exposure to ethical and unethical activity has no effect on a person's decision-making process.

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A) peer pressure
B) individuality
C) corporate culture
D) exposure
E) opportunity

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A) ethics mandates.
B) codes of ethics.
C) corporate culture.
D) ethics compliance programs.
E) moral codes.

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A) "How can we reduce costs?";"How can we keep prices low?"
B) "Where should we dispose of waste?";"How can we protect society?"
C) "How can we make products better?";"How can we reduce waste?"
D) "How can environmentalism be profitable?";"Where is the benefit of environmental efforts?"
E) "What should we do with our waste?";"How can we produce products without waste?"

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