Question 1

Identify the source of information that is MORE likely to reveal the segments being targeted and the differential advantage being touted by industrial firms.

Accepted Answer

A)   Product sales literature
B)   Activities of the sales force
C)   Trade advertising
D)   Sales brochures
E)   Informal contacts

Question 2

The marketing manager of Abacus Video Games Inc. announces in an interview that the firm intends to slash the prices of its play stations to match those of Zensa's gaming stations, if Zensa lowers itsprices. The kind of signal being sent by Abacus's manager can be BEST described as a(n)

Accepted Answer

A)   Costly signal
B)   Cheap talk signal
C)   Unintentional signal
D)   Barbed signal
E)   Uncommunicative signal

Question 3

Identify the INCORRECT statement regarding changing nature of the marketing concept

Accepted Answer

A)   Traditionally, it focused on the needs and wants of the customer
B)   It realizes that meeting customer needs is not enough for success
C)   It is now oriented, both, toward competitors as well as the customers
D)   It focuses on meeting customer needs better than a competitor can
E)   It realizes that intensive analysis of competition can substitute for a customer focus

Question 4

All of the following are empirical findings of a research for predicting competitor moves, EXCEPT

Accepted Answer

A)   The lesser the price action, the greater the customer response
B)   The greater the intensity of the move, the greater the number of counteractions
C)   The greater the implementation requirement, the smaller the number of responses
D)   The greater the competitive impact, the greater the number of responses made
E)   The more tactical the move, the greater the competitive response

Question 5

Aerial "reconnaissance" of a competitor's facilities and / or testing grounds is legal since the "spying" does not involve physically invading the competitor's grounds.

Accepted Answer

A) True 
 B)False

Question 6

Identify the INCORRECT statement pertaining to the core strategy.

Accepted Answer

A)   It is the basis for competition
B)   It is built of the product's / firm's similarities with competitors
C)   It may be identified as the brand's positioning
D)   It may be identified as the brand's value proposition
E)   It usually forms the basic selling proposition

Question 7

Identify the criteria that would be LESS useful for assessing the technological strategies of a competitor.

Accepted Answer

A)   Competitive timing
B)   Marketing mix
C)   Sources of capability
D)   R & D investment level
E)   Level of competence

Question 8

Physical product differences are LEAST likely to be stressed in which of the following product strategies?

Accepted Answer

A)   Industrial
B)   Durable
C)   New frequently purchased
D)   Commodities
E)   Packaging

Question 9

The competitors' strategies can be BEST determined, for consumer goods or other products targeted toward a large audience, by

Accepted Answer

A)   Aerial reconnaissance
B)   Tracking competitors' ads
C)   Buying / stealing trash
D)   Bribing printers
E)   Running phony want ads

Question 10

One way to "monitor" a competitor is to become a shareholder of its parent corporation.

Accepted Answer

A) True 
 B)False

Question 11

Identify the action that is LEAST likely to be a costly signal.

Accepted Answer

A)   Threat to retaliate against competitive price cuts
B)   Building a new plant
C)   Introducing a new product
D)   Changing prices
E)   Launching new promotional campaigns

Question 12

In the marketplace, customers are MORE exposed to the elements of which of the following strategy components?

Accepted Answer

A)   Development guidelines
B)   Marketing mix
C)   Mission statement
D)   Value chain
E)   Operational procedures

Question 13

If privatization of a firm occurs through a leveraged buyout (or a merger)  the firm is MORE likely to be interested in

Accepted Answer

A)   Increasing advertising expenditures
B)   Market share investments
C)   Profits and cash flow to pay down debt
D)   Plowing money into market share gains
E)   Increasing promotion expenditures

Question 14

Identify the INCORRECT statement about tracking competitors' ads, for consumer goods or other products targeted toward a large audience.

Accepted Answer

A)   It is useful only if done by consulting services
B)   It is helpful for gaining differential advantage information
C)   It helps determine the target segments
D)   It is valuable for determining the core strategy
E)   It provides most of the necessary information

Question 15

Since the problems facing a product manager are current and / or future in nature and firm-specific in focus, secondary data is usually worthless.

Accepted Answer

A) True 
 B)False

Question 16

Failure to collect / analyze competitor information may be the result of all of the following EXCEPT

Accepted Answer

A)   Overconfidence about a product's continued success
B)   Uncertainty about where to collect the necessary information
C)   Skepticism about how to analyze the necessary information
D)   Willingness to expend resources on collecting data
E)   Ethical considerations

Question 17

Differential competitor advantage analysis assesses the strengths and weaknesses of competing products based on information about the competitors' capabilities along a set of dimensions.

Accepted Answer

A) True 
 B)False

Question 18

The sales force is a major potential source for valuable competitor data--although they are grossly underused by most firms.

Accepted Answer

A) True 
 B)False

Question 19

Why should firms begin their intelligence efforts with a thorough review / analysis of secondary data? What are its sources?

Accepted Answer

Secondary data can be gathered quickly a...

Question 20

Which of the following secondary sources is MORE likely to indicate how a competitor plans to position their product?

Accepted Answer

A)   Promotional literature
B)   10K statements
C)   Annual reports
D)   Patent / trademark filings
E)   Balance sheets

Exam 4: Competitor Analysis

Which of the following secondary sources is MORE likely to indicate how a competitor plans to position their product?

Correct AnswerverifiedShow Answer

The marketing manager of Abacus Video Games Inc. announces in an interview that the firm intends to slash the prices of its play stations to match those of Zensa's gaming stations, if Zensa lowers itsprices. The kind of signal being sent by Abacus's manager can be BEST described as a(n)

Correct AnswerverifiedShow Answer

Since the problems facing a product manager are current and / or future in nature and firm-specific in focus, secondary data is usually worthless.

Correct AnswerverifiedShow Answer

Identify the source of information that is MORE likely to reveal the segments being targeted and the differential advantage being touted by industrial firms.

Correct AnswerverifiedShow Answer

The sales force is a major potential source for valuable competitor data--although they are grossly underused by most firms.

Correct AnswerverifiedShow Answer

Identify the INCORRECT statement pertaining to the core strategy.

Correct AnswerverifiedShow Answer

If privatization of a firm occurs through a leveraged buyout (or a merger) the firm is MORE likely to be interested in

Correct AnswerverifiedShow Answer

Why should firms begin their intelligence efforts with a thorough review / analysis of secondary data? What are its sources?

Correct AnswerverifiedSecondary data can be gathered quickly a...View AnswerShow Answer

Aerial "reconnaissance" of a competitor's facilities and / or testing grounds is legal since the "spying" does not involve physically invading the competitor's grounds.

Correct AnswerverifiedShow Answer

One way to "monitor" a competitor is to become a shareholder of its parent corporation.

Correct AnswerverifiedShow Answer

Failure to collect / analyze competitor information may be the result of all of the following EXCEPT

Correct AnswerverifiedShow Answer

Identify the INCORRECT statement about tracking competitors' ads, for consumer goods or other products targeted toward a large audience.

Correct AnswerverifiedShow Answer

All of the following are empirical findings of a research for predicting competitor moves, EXCEPT

Correct AnswerverifiedShow Answer

Identify the action that is LEAST likely to be a costly signal.

Correct AnswerverifiedShow Answer

In the marketplace, customers are MORE exposed to the elements of which of the following strategy components?

Correct AnswerverifiedShow Answer

Identify the criteria that would be LESS useful for assessing the technological strategies of a competitor.

Correct AnswerverifiedShow Answer

The competitors' strategies can be BEST determined, for consumer goods or other products targeted toward a large audience, by

Correct AnswerverifiedShow Answer

Identify the INCORRECT statement regarding changing nature of the marketing concept

Correct AnswerverifiedShow Answer

Physical product differences are LEAST likely to be stressed in which of the following product strategies?

Correct AnswerverifiedShow Answer

Differential competitor advantage analysis assesses the strengths and weaknesses of competing products based on information about the competitors' capabilities along a set of dimensions.

Correct AnswerverifiedShow Answer

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Secondary data can be gathered quickly a...
View Answer

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