Question 1

Which of the following would a company probably have the least amount of influence over?

Accepted Answer

A)   A supplier raising prices
B)   The local government introducing new taxes
C)   A competitor lowering prices
D)   A company would likely have equal influence over all of the above.

Question 2

The marketer will often seek growth in the kind of market characterized by rapid change without stable customers or markets known as

Accepted Answer

A)   erupting markets.
B)   dynamic markets.
C)   chaotic markets.
D)   evolving markets.

Question 3

Now that some grocery stores offer a space for dining in, such as Whole Foods, they've partially transitioned from _________ to _________ of restaurants.

Accepted Answer

A)   primary competitors; secondary competitors
B)   suppliers; primary competitors
C)   suppliers; unexpected competitors
D)   secondary competitors; primary competitors

Question 4

Which of the micro-environment components is LEAST under the marketer's control or direct influence?

Accepted Answer

A)   Intermediaries
B)   Suppliers
C)   Company
D)   Publics

Question 5

Which of the following will increase sustainability?

Accepted Answer

A)   Using solar power
B)   Burning coal for power
C)   NOT having recycling bins
D)   Using all plastic products

Question 6

Given the nature of technology today, technology markets are considered to be

Accepted Answer

A)   disrupted markets
B)   volatile markets.
C)   revolving markets.
D)   evolving markets.

Question 7

The class of customers who buy products but have no intention of using the products for themselves are known as

Accepted Answer

A)   hoarders.
B)   resellers.
C)   opportunists.
D)   arbitrageurs.

Question 8

Although the components of the macro-environment seem to be removed from day-to-day decision making, major threats can emerge quickly, demanding immediate attention.

Accepted Answer

A) True 
 B)False

Question 9

Marketers are aware of all five SPENT areas of the macro-environment but focus only on those two or three that affect their products and services the most.

Accepted Answer

A) True 
 B)False

Question 10

Your firm manufacturers small household appliances, and you see that with growing sophistication in the U.S. domestic market, you should turn to other countries to extend the life of these products with limited appeal domestically. There are large populations in subsistence economies who don't have anything like your appliances, and your senior management has asked you to explore going into these markets. You are very uncomfortable with this approach. Why?

Accepted Answer

A)   There are too many legal issues in international commerce.
B)   You don't speak the languages of any of these countries.
C)   There are limited opportunities beyond the agricultural and basic manufacturing in these countries.
D)   You know these countries have different electrical currents, and you would have to adapt your products.

Question 11

Many employers are trying to market the work/life balance of their work environment to potential employees; what component of the macro-environment are these employers focusing on?

Accepted Answer

A)   Political/regulatory/legal
B)   Technological
C)   Economic/Financial
D)   Social/Cultural

Question 12

Acting as a(n)  _________ is a major way Facebook makes money.

Accepted Answer

A)   supplier
B)   intermediary
C)   reseller
D)   None of the above

Question 13

How many factors make up the marketing environment?

Accepted Answer

A)   1
B)   2
C)   3
D)   4

Question 14

Which element would be categorized in the micro-environment for managers at Ben & Jerry's?

Accepted Answer

A)   Ingredients
B)   Population trends
C)   Cultural beliefs
D)   Legal regulations

Question 15

The part of the marketing environment that is closely linked to the day-to-day business decisions is known as

Accepted Answer

A)   the business environment.
B)   the central environment.
C)   the micro-environment.
D)   the macro-environment.

Question 16

Who is included in the publics of the ice cream market?

Accepted Answer

A)   Investors in a specific ice cream brand
B)   Cashier at the local grocery store selling ice cream
C)   Employee at the plant where the ice cream is made
D)   Truck driver transporting the ice cream to the stores to be sold

Question 17

Despite the large number of elements in the marketing environment, the marketer should focus on those that affect

Accepted Answer

A)   facilitating an exchange.
B)   beating the competition.
C)   introducing a successful product.
D)   meeting laws and regulations.

Question 18

Potential customers can be overwhelmed at the amount of information they can get on a product even though it is easier to find the product and buy it if they choose. This is an example of what part of the macro-environment?

Accepted Answer

A)   Government concerns about privacy
B)   Changing household patterns
C)   The paradox of technology
D)   The shift in values

Question 19

Marketers include technology in their assessment of the macro-environment because

Accepted Answer

A)   they depend on their smart phones for research and communications.
B)   they are looking for expanded opportunities for marketing.
C)   they see social media as replacing all other marketing efforts in the near future.
D)   they see their competitors using newer technologies.

Question 20

As a marketer considers the micro-environment, having strong brands that customers value fits into which component?

Accepted Answer

A)   Market
B)   Intermediaries
C)   Company
D)   Competitors

Exam 3: The Marketing Environment

Acting as a(n) _________ is a major way Facebook makes money.

Correct Answer
verified

The part of the marketing environment that is closely linked to the day-to-day business decisions is known as

Correct Answer
verified

Which of the micro-environment components is LEAST under the marketer's control or direct influence?

Correct Answer
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Correct Answer
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Which of the following will increase sustainability?

Correct Answer
verified

Potential customers can be overwhelmed at the amount of information they can get on a product even though it is easier to find the product and buy it if they choose. This is an example of what part of the macro-environment?

Correct Answer
verified

The class of customers who buy products but have no intention of using the products for themselves are known as

Correct Answer
verified

Given the nature of technology today, technology markets are considered to be

Correct Answer
verified

Marketers are aware of all five SPENT areas of the macro-environment but focus only on those two or three that affect their products and services the most.

Correct Answer
verified

As a marketer considers the micro-environment, having strong brands that customers value fits into which component?

Correct Answer
verified

Now that some grocery stores offer a space for dining in, such as Whole Foods, they've partially transitioned from _ to _ of restaurants.

Correct Answer
verified

Although the components of the macro-environment seem to be removed from day-to-day decision making, major threats can emerge quickly, demanding immediate attention.

Correct Answer
verified

Marketers include technology in their assessment of the macro-environment because

Correct Answer
verified

How many factors make up the marketing environment?

Correct Answer
verified

Who is included in the publics of the ice cream market?

Correct Answer
verified

The marketer will often seek growth in the kind of market characterized by rapid change without stable customers or markets known as

Correct Answer
verified

Which of the following would a company probably have the least amount of influence over?

Correct Answer
verified

Many employers are trying to market the work/life balance of their work environment to potential employees; what component of the macro-environment are these employers focusing on?

Correct Answer
verified

Despite the large number of elements in the marketing environment, the marketer should focus on those that affect

Correct Answer
verified

Which element would be categorized in the micro-environment for managers at Ben & Jerry's?

Correct Answer
verified

Exam 3: The Marketing Environment

Acting as a(n) _________ is a major way Facebook makes money.

Correct AnswerverifiedShow Answer

The part of the marketing environment that is closely linked to the day-to-day business decisions is known as

Correct AnswerverifiedShow Answer

Which of the micro-environment components is LEAST under the marketer's control or direct influence?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following will increase sustainability?

Correct AnswerverifiedShow Answer

Potential customers can be overwhelmed at the amount of information they can get on a product even though it is easier to find the product and buy it if they choose. This is an example of what part of the macro-environment?

Correct AnswerverifiedShow Answer

The class of customers who buy products but have no intention of using the products for themselves are known as

Correct AnswerverifiedShow Answer

Given the nature of technology today, technology markets are considered to be

Correct AnswerverifiedShow Answer

Marketers are aware of all five SPENT areas of the macro-environment but focus only on those two or three that affect their products and services the most.

Correct AnswerverifiedShow Answer

As a marketer considers the micro-environment, having strong brands that customers value fits into which component?

Correct AnswerverifiedShow Answer

Now that some grocery stores offer a space for dining in, such as Whole Foods, they've partially transitioned from _________ to _________ of restaurants.

Correct AnswerverifiedShow Answer

Although the components of the macro-environment seem to be removed from day-to-day decision making, major threats can emerge quickly, demanding immediate attention.

Correct AnswerverifiedShow Answer

Marketers include technology in their assessment of the macro-environment because

Correct AnswerverifiedShow Answer

How many factors make up the marketing environment?

Correct AnswerverifiedShow Answer

Who is included in the publics of the ice cream market?

Correct AnswerverifiedShow Answer

The marketer will often seek growth in the kind of market characterized by rapid change without stable customers or markets known as

Correct AnswerverifiedShow Answer

Which of the following would a company probably have the least amount of influence over?

Correct AnswerverifiedShow Answer

Many employers are trying to market the work/life balance of their work environment to potential employees; what component of the macro-environment are these employers focusing on?

Correct AnswerverifiedShow Answer

Despite the large number of elements in the marketing environment, the marketer should focus on those that affect

Correct AnswerverifiedShow Answer

Which element would be categorized in the micro-environment for managers at Ben & Jerry's?

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Now that some grocery stores offer a space for dining in, such as Whole Foods, they've partially transitioned from _ to _ of restaurants.

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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