Question 1

Outline the steps in the development of an Internet marketing strategy for a local photo retailer who specializes in used equipment for advanced amateurs and professionals.

Accepted Answer

1. Market Research: The first step in de...

Question 2

A marketer seeks to use traditional retail stores for its current merchandise and the Web for the sale of samples and discontinued styles. This illustrates a(n)

Accepted Answer

A)   integrated retail firm.
B)   bricks-and-mortar firm.
C)   clicks-only firm.
D)   bricks-and-clicks firm.

Question 3

A major customer service issue relating to Web purchasing involves meeting customers' higher expectations.

Accepted Answer

A) True 
 B)False

Question 4

Amazon.com's one-click shopping process is an example of a shopping tool.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is NOT a major advantage of selling computer software via the Web?

Accepted Answer

A)   Access to a global market
B)   A fast download time for a complex program
C)   The ability to service customers on the Web at a low cost via a frequently-asked questions element on the Web site
D)   Savings in distribution costs due to the ability of a consumer to download the program

Question 6

A significant advantage of mass customization to the marketer is reduced inventory risk and cost levels.

Accepted Answer

A) True 
 B)False

Question 7

In contrast to a typical direct marketer, a marketer using the Internet can have major cost efficiencies due to savings from

Accepted Answer

A)   the multimedia capabilities of the Internet.
B)   the ability to reach foreign markets.
C)   catalog printing and mailing expenses.
D)   customer service costs.

Question 8

The Internet is a broader concept than the World Wide Web (WWW).

Accepted Answer

A) True 
 B)False

Question 9

The average U.S. home user of the Web spends more than 35 hours monthly online.

Accepted Answer

A) True 
 B)False

Question 10

Which Internet shoppers are most concerned with Internet security and privacy issues?

Accepted Answer

A)   Cautious browsers
B)   Active online spenders
C)   Occasional purchasers
D)   Thoughtful spenders

Question 11

Which E-marketing strategy is most likely to be used by small firms?

Accepted Answer

A)   Bricks-and-clicks firms
B)   Direct marketing firms
C)   Clicks-only firms
D)   Bricks-and-mortar firms

Question 12

The country with the greatest number of active home Internet users is

Accepted Answer

A)   Great Britain.
B)   Germany.
C)   France.
D)   the United States.

Question 13

Companies can use the Web for a variety of reasons other than shopping.

Accepted Answer

A) True 
 B)False

Question 14

The countries with the highest number of active Internet users as a percent of the total population are the United States and

Accepted Answer

A)   the Netherlands.
B)   Sweden.
C)   France.
D)   Germany.

Question 15

A key characteristic of mass customization is

Accepted Answer

A)   large accumulations of inventory.
B)   small lot sizes.
C)   a high level of returns.
D)   centralized manufacturing.

Question 16

The largest group of Internet shoppers can be classified as strategic shoppers.

Accepted Answer

A) True 
 B)False

Question 17

A major disadvantage of the global possibilities of the Web is the

Accepted Answer

A)   expanded nature of the consumer market.
B)   expanded nature of competition.
C)   need to reflect different languages, currencies, and shipping on the Web site.
D)   need to compute shipping costs to multiple countries.

Question 18

The bricks-and-mortar firm was until very recently the predominant business format.

Accepted Answer

A) True 
 B)False

Question 19

A multichannel marketer does not have to integrate its online and offline systems.

Accepted Answer

A) True 
 B)False

Question 20

A firm selling on the Web may be unaware that a Web site requires continuous maintenance in terms of changing prices and inventory availability, protecting the site from hackers, updating links, and system breakdowns. This illustrates

Accepted Answer

A)   that investment costs and ongoing expenses may be underestimated.
B)   that a firm can change prices too often.
C)   the difficulty in determining which functions to outsource.
D)   the difficulty in integrating online and offline systems.

Exam 7: Marketing and the Internet

The Internet is a broader concept than the World Wide Web (WWW).

Correct AnswerverifiedShow Answer

The countries with the highest number of active Internet users as a percent of the total population are the United States and

Correct AnswerverifiedShow Answer

A marketer seeks to use traditional retail stores for its current merchandise and the Web for the sale of samples and discontinued styles. This illustrates a(n)

Correct AnswerverifiedShow Answer

A significant advantage of mass customization to the marketer is reduced inventory risk and cost levels.

Correct AnswerverifiedShow Answer

Which Internet shoppers are most concerned with Internet security and privacy issues?

Correct AnswerverifiedShow Answer

The country with the greatest number of active home Internet users is

Correct AnswerverifiedShow Answer

The largest group of Internet shoppers can be classified as strategic shoppers.

Correct AnswerverifiedShow Answer

Which of the following is NOT a major advantage of selling computer software via the Web?

Correct AnswerverifiedShow Answer

In contrast to a typical direct marketer, a marketer using the Internet can have major cost efficiencies due to savings from

Correct AnswerverifiedShow Answer

Which E-marketing strategy is most likely to be used by small firms?

Correct AnswerverifiedShow Answer

Amazon.com's one-click shopping process is an example of a shopping tool.

Correct AnswerverifiedShow Answer

A key characteristic of mass customization is

Correct AnswerverifiedShow Answer

The average U.S. home user of the Web spends more than 35 hours monthly online.

Correct AnswerverifiedShow Answer

Outline the steps in the development of an Internet marketing strategy for a local photo retailer who specializes in used equipment for advanced amateurs and professionals.

Correct AnswerAnswered by ExamLex AI1. Market Research: The first step in de...View AnswerShow Answer

A major customer service issue relating to Web purchasing involves meeting customers' higher expectations.

Correct AnswerverifiedShow Answer

Companies can use the Web for a variety of reasons other than shopping.

Correct AnswerverifiedShow Answer

A major disadvantage of the global possibilities of the Web is the

Correct AnswerverifiedShow Answer

A firm selling on the Web may be unaware that a Web site requires continuous maintenance in terms of changing prices and inventory availability, protecting the site from hackers, updating links, and system breakdowns. This illustrates

Correct AnswerverifiedShow Answer

A multichannel marketer does not have to integrate its online and offline systems.

Correct AnswerverifiedShow Answer

The bricks-and-mortar firm was until very recently the predominant business format.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
1. Market Research: The first step in de...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified