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Exam 13: Mass Media Effects

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Question 21

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All of the various theories about the effects of mass media can be grouped into three categories that does NOT include

A) cumulative effects theories.
B) minimalist effects theories.
C) passive effects theories.
D) powerful effects theories.

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Question 22

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The multistep flow model of mass communication says that the media affects people through complex interpersonal connections.

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Question 23

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One culture's dominance over another is called __________.

Communicating cultural values to later generations is called __________ transmission.

The effect entertainment idols have on people's actions and fashion is called stereotyping.

Match each media expert on the left with the appropriate finding or descriptor from the right column. -Orson Welles

Scholars all agree that media violence leads to real-life violence.

The communication of cultural values to later generations is called historical transmission.

Desensitizing theory sees media-depicted violence as callusing.

The socialization function of the media helps people fit in to society.

The often-quoted narrative model of mass communication developed by __________ assumed that the media had powerful effects on people.

Describe how the media help in the socialization of children and cite three examples of the prosocial values that are portrayed by the media in the United States.

What media function is served when people use the media to learn about how to fit in with other people?

Socialization is a prosocial process that helps ensure the stability of society by transmitting the __________ of one generation on to the next generation.

According to the two-step flow model, we are motivated less by the media and more by people we know personally and respect. These contacts are known as

What prosocial theory states that people learn behavior by seeing it in real life?

The mass media are contributing to status conferral and __________ when they give attention to people or issues and thus make them matters of concern for the public.

By using stereotypes, the mass media defuse their power and purpose.

Nicknames of mascots and teams that American Indians find insulting have been banned from some newspapers.

The __________ effect states that people release violent inclinations by seeing them portrayed.