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An analysis of a firm's value chain provides more actionable information for managing strategy than a SWOT analysis and it illustrates how a firm's strengths and weaknesses are produced.

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Some sophisticated strategy research has demonstrated that industry structure and conditions can explain only a small portion of the variance in the performance of firms within an industry.

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The three primary steps in performing a value chain analysis are: 1) identify the value chain activities, 2) evaluate their value-creating properties and cost characteristics, and 3) identify improvements that allow the company to capture greater value.

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A SWOT analysis can help uncover a company's strengths and weaknesses, knowledge it can then use as it creates or adjusts its strategy.

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The complexity of the value chain for Microsoft's Xbox 360 is best illustrated by the fact that


A) Microsoft produces all of the components and assembles the consoles itself.
B) each console has 1,700 components produced by 250 suppliers worldwide.
C) Microsoft had to add a third manufacturing facility to keep up with demand.
D) Xbox 360s are shipped to Long Beach, California and then on to Memphis, Tennessee.

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Most companies participate in ________ of the industry value chain.


A) all
B) almost none
C) only part
D) the raw materials end

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C

Which of the following is a potential SWOT analysis drawback?


A) It results in a concise list of items across the four categories.
B) It provides a static view of the firm.
C) It unambiguously distinguishes between strengths and weaknesses.
D) All of the above are potential SWOT analysis drawbacks.

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Value capture occurs when a company creates value by acting in ways that its competitors cannot or will not act.

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In your own words describe some of the benefits and drawbacks of using a SWOT analysis.

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There are several benefits to using a SW...

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A matrix that arrays a company's strengths and weaknesses against its opportunities and threats is called a probability-impact matrix.

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________ occurs when some other party appreciates something that we do for them and is willing to execute a profitable transaction with us as a result.


A) Value creation
B) A negotiated settlement
C) An absence of transaction costs
D) A bartered trade

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It has become more difficult to create value in the travel agency industry because


A) more and more customers purchase airline tickets directly from web sites rather than from travel agents.
B) travel agents primarily arrange domestic travel and today people tend more toward international travel.
C) travelers are migrating toward cruises for vacations and are avoiding airline flights.
D) airline fares have become much easier to understand than they were a few years ago.

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A

A study of employment in the U.S. found that jobs in the economy


A) mostly were in value chain primary activities.
B) mostly were in value chain support activities.
C) were evenly split between value chain support and primary activities.
D) could not be readily ascertained to be in either value chain support or primary activities.

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It is possible to create value upstream for suppliers as well as for the community in which the company operates in addition to creating value for customers.

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Performance and cost dimensions of activities that are derived from the strategic choices made about the underlying economic logic and structure of the business are known as


A) organizational drivers.
B) structural drivers.
C) performance drivers.
D) cultural drivers.

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The benefits of value chain analysis over SWOT analysis include which of the following?


A) A value chain analysis illustrates the derivation of strengths and weaknesses.
B) A value chain analysis presents a dynamic rather than static view of the firm.
C) A value chain analysis provides more actionable information for managing strategy.
D) All of the above are benefits of a value chain analysis over a SWOT analysis.

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Value chain activities that are far less obvious to outsiders and competitors, and therefore far more difficult to imitate are ________ activities.


A) primary
B) support
C) transactional
D) data-driven

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Inputs, operations, distribution, and marketing and sales are representative support activities in the value chain.

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The ________ provides "a systematic way of examining all the activities a firm performs and how they interact..."


A) value chain
B) resource-based view
C) structure-conduct-performance model
D) audit trail

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The Microsoft Xbox console uses 1,700 components produced by 250 suppliers worldwide.

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