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Exam 7: The Power of Persuasion

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Question 51

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How can an advertiser increase the persuasiveness of a message?

A) Use a source that shares similarities to the target audience
B) Use an attractive source
C) Use a source that is perceived to have credibility
D) Use a source that shares similarities to the target audience, use an attractive source, and use a source that is perceived to have credibility

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Question 52

Multiple Choice

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A political candidate sends a signed picture to everyone in her district, along with a letter soliciting campaign donations. This candidate is employing the ____________ tactic.

A) reciprocation
B) social proof
C) sleeper effect
D) scarcity

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Question 53

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You want to persuade your friend to stop binge drinking. In order to increase the persuasiveness of your argument, you should present information on the health risks of binge drinking to her when she is:

Dawn is persuaded by her roommate to cut her hair short even though her mom has been trying to persuade her to get it cut short for years. Dawn may have been more easily persuaded by her roommate because:

What type of persuasive message will be more effective for women compared to men?

Suppose you are going to be giving a presentation to stop illegal online sharing of music and movies. You want to convince the crowd of your perspective, but your argument is weak. Consider source, message, and audience characteristics and describe one way, for each category, you could increase the persuasiveness of your argument.

You decide to buy skinny jeans because you notice that other people are wearing skinny jeans. This is called ________.

How might persuasion and the use of persuasion tactics differ across cultures?

One counterintuitive finding in the study of persuasion suggests that:

The Elaboration Likelihood Model proposes that there are two different routes, central and peripheral, that an individual may take when processing information.

What is outcome-relevant involvement and why is it important to consider when designing a persuasive message?

Sally is running for governor and is producing a campaign advertisement defending her stance on immigration reform. Research shows that the MOST effective advertisement she could make would:

You are up late one evening watching an infomercial which is advertising a new 'miracle' cleaning product. If you call tonight you can get extra bottles of the product at a cheaper price, but the deal supposedly only lasts for the next 20 minutes. Which strategy is being employed to persuade you to buy the cleaning product?

Children are more likely to use peripheral than central processing.