Question 1

Explain experiential marketing and provide an example.

Accepted Answer

Companies are discovering new ways of de...

Question 2

Promotion strategy is the battle plan that outlines the means of achieving the objectives. Explain the two basic types of promotion strategy: push and pull.

Accepted Answer

In a pull strategy, the organization cre...

Question 3

The method by which coupons are delivered depends on the demographics of the consumer.

Accepted Answer

A) True 
 B)False

Question 4

Premiums are usually offered by manufacturers in the form of

Accepted Answer

A)   price discounts
B)   exclusive contest ballots
C)   coupons
D)   cash-back
E)   merchandise

Question 5

Advertising and promotion are not necessarily viewed as two separate entities, since the strategy today is about

Accepted Answer

A)   event marketing
B)   the World Wide Web
C)   the agency's responsibility
D)   an integrated marketing approach
E)   public relations and sponsorship

Question 6

If Kellogg's Corn Flakes includes an in-pack coupon for Tropicana Orange Juice, this type of coupon is an example of a(n)

Accepted Answer

A)   cross-ruff
B)   in-store delivered coupon
C)   media-delivered coupon
D)   rebate
E)   free sample

Question 7

A free toy inside a box of Fruit Loops is an example of a(n)

Accepted Answer

A)   bonus offer
B)   delayed payment incentive
C)   in-pack premium
D)   cross-ruff
E)   sample

Question 8

A frequent- buyer (loyalty)  program is an example of

Accepted Answer

A)   consumer promotion
B)   sponsorship
C)   trade allowance
D)   trade promotion
E)   public relations

Question 9

Of the 6.8 billion coupons distributed by the packaged goods industry annually, how many are redeemed?

Accepted Answer

A)   1.1 billion
B)   650 million
C)   330 million
D)   225 million
E)   86 million

Question 10

Provide two examples of a game contest.

Accepted Answer

A game (or instant win) contest is a promotion that includes a number of predetermined winning tickets. Packages containing winning certificates are redeemed for prizes. Variations of this type of contest include collect-and-wins, match-and-wins, and small instant-wins combined with a grand prize contest. Restaurants such as McDonald's and Tim Hortons use this promotion vehicle frequently. McDonald's runs a game fashioned after the board game Monopoly, and Tim Horton's offers "Roll Up the Rim to Win" every spring.

Question 11

The most common objective of a consumer promotion activity is to have the consumer make

Accepted Answer

A)   a trial purchase
B)   a request for a coupon
C)   a recommendation
D)   a request for product information
E)   a request for a sample

Question 12

Coupons, samples, contests and premiums are examples of activities that would be considered a pull strategy.

Accepted Answer

A) True 
 B)False

Question 13

Sales promotion can be defined as activity that provides special incentives to bring about

Accepted Answer

A)   more movement in the product life cycle
B)   immediate response from consumers
C)   more creative advertising
D)   more web sites
E)   greater competitor activity B

Question 14

A second objective of consumer promotion is to encourage

Accepted Answer

A)   protection of loyalty
B)   increase in listings
C)   word-of-mouth advertising
D)   sales support
E)   a building of volume

Question 15

Contests are most appropriate at which stage of the product life cycle?

Accepted Answer

A)   trial stage
B)   mature stage
C)   growth stage
D)   decline stage
E)   introductory stage

Question 16

One of the common types of trade promotions activities is

Accepted Answer

A)   video games
B)   DVDs
C)   free radio advertising
D)   co-operative advertising funds
E)   social media

Question 17

Premiums can be offered to consumers as a mail-in. In other words, consumers send in a proof of purchase and the item is returned by mail.

Accepted Answer

A) True 
 B)False

Question 18

Media-delivered coupons are coupons distributed

Accepted Answer

A)   inside consumer goods
B)   through television stations
C)   through in-store kiosks
D)   through radio stations
E)   in newspapers, magazines or online

Question 19

Describe the various methods of sample distribution.

Accepted Answer

A free sample is free product distributed to potential users either in a small trial size or in its regular size. The most frequently used method of sample distribution is in-store. There are several variations on in-store sampling: product demonstrations and sampling in stores, saleable sample sizes (small replica pack sizes of the actual product), and cross-sampling. Cross-sampling refers to an arrangement whereby one product carries a sample of another product. Other alternatives for delivering free samples include co-operative direct mail (provided the sample is small and light enough to be accommodated by the mailing envelope), home delivery by private organizations, event sampling, and sample packs that are distributed to specific target markets. On-site sampling
(experiential sampling) is a newer method for sample distribution.

Question 20

Slippage is when a distributor loses customers during a promotion.

Accepted Answer

A) True 
 B)False

Exam 13: Sales Promotion

Explain experiential marketing and provide an example.

Correct Answer
verified
Companies are discovering new ways of de...
View Answer

Promotion strategy is the battle plan that outlines the means of achieving the objectives. Explain the two basic types of promotion strategy: push and pull.

Correct Answer
verified
In a pull strategy, the organization cre...
View Answer

The method by which coupons are delivered depends on the demographics of the consumer.

Correct Answer
verified

Premiums are usually offered by manufacturers in the form of

Correct Answer
verified

Advertising and promotion are not necessarily viewed as two separate entities, since the strategy today is about

Correct Answer
verified

If Kellogg's Corn Flakes includes an in-pack coupon for Tropicana Orange Juice, this type of coupon is an example of a(n)

Correct Answer
verified

A free toy inside a box of Fruit Loops is an example of a(n)

Correct Answer
verified

A frequent- buyer (loyalty) program is an example of

Correct Answer
verified

Of the 6.8 billion coupons distributed by the packaged goods industry annually, how many are redeemed?

Correct Answer
verified

Provide two examples of a game contest.

The most common objective of a consumer promotion activity is to have the consumer make

Correct Answer
verified

Coupons, samples, contests and premiums are examples of activities that would be considered a pull strategy.

Correct Answer
verified

Sales promotion can be defined as activity that provides special incentives to bring about

Correct Answer
verified
B

A second objective of consumer promotion is to encourage

Correct Answer
verified

Contests are most appropriate at which stage of the product life cycle?

Correct Answer
verified

One of the common types of trade promotions activities is

Correct Answer
verified

Premiums can be offered to consumers as a mail-in. In other words, consumers send in a proof of purchase and the item is returned by mail.

Correct Answer
verified

Media-delivered coupons are coupons distributed

Correct Answer
verified

Describe the various methods of sample distribution.

Slippage is when a distributor loses customers during a promotion.

Correct Answer
verified

Exam 13: Sales Promotion

Explain experiential marketing and provide an example.

Correct AnswerverifiedCompanies are discovering new ways of de...View AnswerShow Answer

Promotion strategy is the battle plan that outlines the means of achieving the objectives. Explain the two basic types of promotion strategy: push and pull.

Correct AnswerverifiedIn a pull strategy, the organization cre...View AnswerShow Answer

The method by which coupons are delivered depends on the demographics of the consumer.

Correct AnswerverifiedShow Answer

Premiums are usually offered by manufacturers in the form of

Correct AnswerverifiedShow Answer

Advertising and promotion are not necessarily viewed as two separate entities, since the strategy today is about

Correct AnswerverifiedShow Answer

If Kellogg's Corn Flakes includes an in-pack coupon for Tropicana Orange Juice, this type of coupon is an example of a(n)

Correct AnswerverifiedShow Answer

A free toy inside a box of Fruit Loops is an example of a(n)

Correct AnswerverifiedShow Answer

A frequent- buyer (loyalty) program is an example of

Correct AnswerverifiedShow Answer

Of the 6.8 billion coupons distributed by the packaged goods industry annually, how many are redeemed?

Correct AnswerverifiedShow Answer

Provide two examples of a game contest.

The most common objective of a consumer promotion activity is to have the consumer make

Correct AnswerverifiedShow Answer

Coupons, samples, contests and premiums are examples of activities that would be considered a pull strategy.

Correct AnswerverifiedShow Answer

Sales promotion can be defined as activity that provides special incentives to bring about

Correct AnswerverifiedB

A second objective of consumer promotion is to encourage

Correct AnswerverifiedShow Answer

Contests are most appropriate at which stage of the product life cycle?

Correct AnswerverifiedShow Answer

One of the common types of trade promotions activities is

Correct AnswerverifiedShow Answer

Premiums can be offered to consumers as a mail-in. In other words, consumers send in a proof of purchase and the item is returned by mail.

Correct AnswerverifiedShow Answer

Media-delivered coupons are coupons distributed

Correct AnswerverifiedShow Answer

Describe the various methods of sample distribution.

Slippage is when a distributor loses customers during a promotion.

Correct AnswerverifiedShow Answer

Correct Answer
verified
Companies are discovering new ways of de...
View Answer

Correct Answer
verified
In a pull strategy, the organization cre...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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B

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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