Question 1

An effective opener for a press release might be WB Lending Corporation supports the community by sponsoring Dunwoody Elementary School's Read-to-Learn Program.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following statements would be the best closing for a persuasive claim or complaint letter?

Accepted Answer

A)  If my claim is not granted, I will leave negative reviews on every social media site that I can find.
B)  Please credit my account for $256 by August 31, which is when my next billing cycle begins.
C)  My attorney is eagerly waiting to see whether my claim is granted.
D)  Please get back to me at your earliest convenience.

Question 3

Orhan is writing a persuasive message to potential customers and opens with this sentence You can reduce your monthly energy bill by 30 percent or more. He is gaining his reader's attention by using what type of opening statement?

Accepted Answer

A)  A description of the problem 
B)  A compliment 
C)  A reader benefit 
D)  A stimulating question

Question 4

You would like to invite a local forensic accountant to speak about this exciting field at the next monthly meeting of your student business organization. Write a persuasive request letter to the accountant. Write the body of the letter, omitting the letter addresses, salutation, complimentary close, and enclosure line.

Accepted Answer

Student answers will vary.Accounting stu...

Question 5

A strong motivator that encourages ethical behavior in business is the desire to

Accepted Answer

A)  convince someone to change a belief or to perform an action.
B)  make more money.
C)  maintain one's reputation and credibility.
D)  prompt expensive litigation.

Question 6

Kyoung has an espresso maker that stopped working properly within the warranty period. He plans to write a claim letter to the company. Because he feels his request to have his espresso maker repaired at no cost is justified and will be granted, he should use

Accepted Answer

A)  the indirect strategy.
B)  the direct strategy.
C)  a passionate appeal.
D)  both direct and indirect appeals.

Question 7

Suggestions made by subordinates to managers usually require

Accepted Answer

A)  little or no persuasion.
B)  bribery.
C)  skillful persuasive communication.
D)  little or no evidence, facts, or figures.

Question 8

A manager who persuades employees to accept pay cuts because of low profits but fails to reveal executive bonuses is demonstrating ethical behavior.

Accepted Answer

A) True 
 B)False

Question 9

Alisha is writing a sales message to advertise the services provided by the day spa she manages. In the letter she mentions rest, relaxation, and spoiling oneself for the day. Alisha is using what type of appeal?

Accepted Answer

A)  Rational appeal 
B)  Emotional appeal 
C)  Dual appeal 
D)  Logical appeal

Question 10

Leila is writing a persuasive message to her staff and includes the opening sentence Your hard work and dedication are what make this company a success. She is gaining her reader's attention by using what type of opening statement?

Accepted Answer

A)  A description of the problem 
B)  A compliment 
C)  A reader benefit 
D)  A stimulating question

Question 11

Which of the following is an effective way for persuasive writers and speakers to establish credibility with an audience?

Accepted Answer

A)  Establish their expertise.
B)  Offer counterarguments.
C)  Request a response from the receiver.
D)  Suggest new ideas, directives, or recommendations for change that will be of interest to the audience.

Question 12

A factor that reduces resistance and elicits desire is _____________. Receivers are less resistant if your request is reasonable and if you are believable.

Accepted Answer

The answer of A factor that reduces resistance and elicits...

Question 13

Which of the following is the most accurate statement about the AIDA strategy?

Accepted Answer

A)  The AIDA strategy consists of four separate steps that must be carried out separately.
B)  The steps in the AIDA strategy must always be carried out in order.
C)  Counterarguments should never be presented in a persuasive message because doing so will remind the reader of other options.
D)  Use facts, figures, expert opinions, examples, specific details, and direct and indirect benefits to build interest.

Question 14

Byron has ended a sales message with the sentence Book your vacation by May 15 to receive a seventh night free. What technique is he using to motivate action?

Accepted Answer

A)  Guaranteeing satisfaction 
B)  Limiting the offer 
C)  Setting a deadline 
D)  Promising an incentive

Question 15

When you are writing to complain about something and you're worried that your reader might be reluctant to grant your claim, you should use

Accepted Answer

A)  the indirect strategy.
B)  the direct strategy.
C)  both direct and indirect appeals.
D)  passionate appeals.

Question 16

The goal of a persuasive message is to convert the receiver to your ideas and motivate __________.

Accepted Answer

The answer of The goal of a persuasive message is...

Question 17

What is the least accurate statement about persuasion in today's digital age?

Accepted Answer

A)  To be smart consumers, we need to be alert to persuasive practices and their influences on behavior.
B)  Leaner corporate hierarchies have made persuasive skills even more important in the workplace.
C)  Most of us are excellent persuaders and recognize persuasive tactics directed at us.
D)  Social networks enable individuals or groups to reach virtually limitless audiences and to practice "mass interpersonal persuasion."

Question 18

Which of the following sentences conveys the best tone for a persuasive request within an organization?

Accepted Answer

A)  You should start following the new procedure immediately.
B)  You must approve my travel expenses by Friday.
C)  Please see your supervisor to have all supply purchases preapproved.
D)  Management demands that all new employees attend an orientation session.

Question 19

Which of the following will most likely require persuasion within an organization?

Accepted Answer

A)  A supervisor tells her staff that they must work overtime to complete a project by the deadline.
B)  A team leader tells other team members how to upload information to the company website.
C)  An employee proposes a tuition reimbursement program to the company's board of directors.
D)  The CEO invites all employees to a holiday party.

Question 20

When using the indirect (AIDA) strategy to write a persuasive message, begin the message by overcoming any resistance your reader might have.

Accepted Answer

A) True 
 B)False

Exam 10: Persuasive and Sales Messages

Leila is writing a persuasive message to her staff and includes the opening sentence Your hard work and dedication are what make this company a success. She is gaining her reader's attention by using what type of opening statement?

Correct Answer
verified

A factor that reduces resistance and elicits desire is _____________. Receivers are less resistant if your request is reasonable and if you are believable.

Correct Answer
verified

A strong motivator that encourages ethical behavior in business is the desire to

Correct Answer
verified

Byron has ended a sales message with the sentence Book your vacation by May 15 to receive a seventh night free. What technique is he using to motivate action?

Correct Answer
verified

Which of the following sentences conveys the best tone for a persuasive request within an organization?

Correct Answer
verified

Which of the following will most likely require persuasion within an organization?

Correct Answer
verified

A manager who persuades employees to accept pay cuts because of low profits but fails to reveal executive bonuses is demonstrating ethical behavior.

Correct Answer
verified

Kyoung has an espresso maker that stopped working properly within the warranty period. He plans to write a claim letter to the company. Because he feels his request to have his espresso maker repaired at no cost is justified and will be granted, he should use

Correct Answer
verified

When using the indirect (AIDA) strategy to write a persuasive message, begin the message by overcoming any resistance your reader might have.

Correct Answer
verified

When you are writing to complain about something and you're worried that your reader might be reluctant to grant your claim, you should use

Correct Answer
verified

Orhan is writing a persuasive message to potential customers and opens with this sentence You can reduce your monthly energy bill by 30 percent or more. He is gaining his reader's attention by using what type of opening statement?

Correct Answer
verified

What is the least accurate statement about persuasion in today's digital age?

Correct Answer
verified

Which of the following statements would be the best closing for a persuasive claim or complaint letter?

Correct Answer
verified

Correct Answer
verified
Student answers will vary.Accounting stu...
View Answer

An effective opener for a press release might be WB Lending Corporation supports the community by sponsoring Dunwoody Elementary School's Read-to-Learn Program.

Correct Answer
verified

Suggestions made by subordinates to managers usually require

Correct Answer
verified

Alisha is writing a sales message to advertise the services provided by the day spa she manages. In the letter she mentions rest, relaxation, and spoiling oneself for the day. Alisha is using what type of appeal?

Correct Answer
verified

The goal of a persuasive message is to convert the receiver to your ideas and motivate __________.

Correct Answer
verified

Which of the following is an effective way for persuasive writers and speakers to establish credibility with an audience?

Correct Answer
verified

Which of the following is the most accurate statement about the AIDA strategy?

Correct Answer
verified

Exam 10: Persuasive and Sales Messages

Leila is writing a persuasive message to her staff and includes the opening sentence Your hard work and dedication are what make this company a success. She is gaining her reader's attention by using what type of opening statement?

Correct AnswerverifiedShow Answer

A factor that reduces resistance and elicits desire is _____________. Receivers are less resistant if your request is reasonable and if you are believable.

Correct AnswerverifiedShow Answer

A strong motivator that encourages ethical behavior in business is the desire to

Correct AnswerverifiedShow Answer

Byron has ended a sales message with the sentence Book your vacation by May 15 to receive a seventh night free. What technique is he using to motivate action?

Correct AnswerverifiedShow Answer

Which of the following sentences conveys the best tone for a persuasive request within an organization?

Correct AnswerverifiedShow Answer

Which of the following will most likely require persuasion within an organization?

Correct AnswerverifiedShow Answer

A manager who persuades employees to accept pay cuts because of low profits but fails to reveal executive bonuses is demonstrating ethical behavior.

Correct AnswerverifiedShow Answer

Kyoung has an espresso maker that stopped working properly within the warranty period. He plans to write a claim letter to the company. Because he feels his request to have his espresso maker repaired at no cost is justified and will be granted, he should use

Correct AnswerverifiedShow Answer

When using the indirect (AIDA) strategy to write a persuasive message, begin the message by overcoming any resistance your reader might have.

Correct AnswerverifiedShow Answer

When you are writing to complain about something and you're worried that your reader might be reluctant to grant your claim, you should use

Correct AnswerverifiedShow Answer

Orhan is writing a persuasive message to potential customers and opens with this sentence You can reduce your monthly energy bill by 30 percent or more. He is gaining his reader's attention by using what type of opening statement?

Correct AnswerverifiedShow Answer

What is the least accurate statement about persuasion in today's digital age?

Correct AnswerverifiedShow Answer

Which of the following statements would be the best closing for a persuasive claim or complaint letter?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedStudent answers will vary.Accounting stu...View AnswerShow Answer

An effective opener for a press release might be WB Lending Corporation supports the community by sponsoring Dunwoody Elementary School's Read-to-Learn Program.

Correct AnswerverifiedShow Answer

Suggestions made by subordinates to managers usually require

Correct AnswerverifiedShow Answer

Alisha is writing a sales message to advertise the services provided by the day spa she manages. In the letter she mentions rest, relaxation, and spoiling oneself for the day. Alisha is using what type of appeal?

Correct AnswerverifiedShow Answer

The goal of a persuasive message is to convert the receiver to your ideas and motivate __________.

Correct AnswerverifiedShow Answer

Which of the following is an effective way for persuasive writers and speakers to establish credibility with an audience?

Correct AnswerverifiedShow Answer

Which of the following is the most accurate statement about the AIDA strategy?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Student answers will vary.Accounting stu...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified