Exam 13: Proposals, Business Plans, and Formal Business Reports

A) Managers' résumés 
B) Sales forecasts and anticipated cash flow 
C) Promotional materials and product photos 
D) A realistic start-up budget

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D

A) is tentative and may be modified later.
B) represents a contract.
C) should be open-ended for acceptance.
D) should not include a deadline for acceptance because doing so might seem too pushy.

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A) Most internal proposals are written in response to Requests for Proposals (RFPs) .
B) Most proposals are unsolicited.
C) Proposals can mean life or death for an organization.
D) Most proposals are internal.

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A) A discussion of barriers to entry 
B) An overview of complementary products and services 
C) A summary of the strengths and weaknesses of your direct and indirect competitors 
D) All of these choices

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A) To convince the reader that a problem exists 
B) To make himself look professional 
C) To show the reader how much accepting the proposal will cost 
D) To persuade the reader that he understands the problem completely

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A) For existing companies, the company description section should describe the company's founding, growth, sales, and profits.
B) Investors are looking only for unique products or services.
C) Start-up companies should explain in the product/service description section why the business will be profitable.
D) The product/service description section should explain why your product or service is better than existing products or services.

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A) budget.
B) executive summary.
C) authorization.
D) table of contents.

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A) Large profit-making organizations 
B) Smaller profit-making organizations 
C) Nonprofit organizations 
D) All of these

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D

A) I would be glad to do follow-up research if required.
B) I appreciate the opportunity to have completed this research project.
C) This report investigating the need to relocate the corporate offices was authorized by Doug Peters.
D) The questionnaire shown here was used to collect data for this report.

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A) can be as long as needed to get your message across.
B) should be written first to get your thoughts in order.
C) can be combined with the mission statement 
D) All of these statements about a business plan's executive summary are correct.

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A) include a clear statement of what's in it for the investor.
B) provide contact information for all principals.
C) explain why your business plan is worthy of investment.
D) include all of these components.

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Student answers will vary.Proposals are ...

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False

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