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Exam 4: Consumer and Social Well Being

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Question 1

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According to the Federal Trade Commission, the most common consumer complaint, accounting for nearly 20% of all problems reported, is ________.

A) deceptive advertising
B) poor product quality
C) identity theft
D) lack of data privacy

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Question 2

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Cash losses due to shoplifting and employee theft are called ________.

A) accounts receivable
B) unrecoverables
C) shrinkage
D) fraud

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Question 3

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Which of the following is the best predictor of whether people will recycle?

Consumer research shows that all things being equal, people are likely to choose a brand that gives back to the community over one that does not.

Which of the following is NOT one of the consumer rights established in President John F. Kennedy's Declaration of Consumer Rights in 1962?

The ability for a consumer to assess, analyze, evaluate, and communicate information in a variety of forms including print and non-print messages is known as ________.

Which of the following is associated with compulsive consumption?

When a company must inform consumers that its previous advertising messages were wrong or misleading, the company uses ________.

________ is a physiological or psychological dependency on products or services.

In Japanese, the word gemba means ________.

Which of the following issues is related to consumer behavior?

Which of the following is NOT an element common to destructive consumer behaviors?

When consumers are unhappy with a product, they may boycott the product and/or store and express dissatisfaction to friends. This is called a ________ response.

Jan's Tees aims to create t-shirts from natural materials that are fully reusable and recyclable so that the firm uses zero resources to manufacture the shirts. This is known as ________ thinking.

Culture jamming is the term used to explain the plethora of culturally-relevant content posted to social media sites.

The modern era of consumerism began in 1962.

Jack has received an email that asks him to help a distant relative in Kenya by sending his bank account information to transfer a small amount of funds. Jack is the victim of a(n) ________ scam.

The saying "one man's trash is another man's treasure" is the philosophy behind ________.

Which stakeholder group is LEAST likely targeted by an organization's corporate social responsibility efforts?

Explain the role social marketing plays in public policy.