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Exam 11: Social Networks, Auctions, and Portals

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Question 31

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Which of the following is not one of the three defining characteristics of a portal?

A) commerce
B) content
C) auctions
D) navigation of the Web

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Question 32

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Priceline is an example of a(n) :

A) English auction.
B) Dutch auction.
C) penny auction.
D) Name Your Own Price auction.

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Question 33

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If a large number of Internet users set Facebook as their primary destination on their web browser, should Facebook be considered a portal?

Which of the following allows the consumer to enter a maximum price and the auction software automatically places incremental bids, up to that maximum price, as their original bid is surpassed?

Threatening negative feedback in return for a benefit is an example of:

A(n) ________ offers members focused discussion groups, help, information, and knowledge related to an area of shared practice.

Priceline's auctions utilize fixed pricing.

Consumers in auctions are not driven solely by value maximization.

________ refers to the use of secondary user IDs or bidders who have no actual intention to buy to artificially raise the price of an item.

Which of the following involves e-mailing another seller's bidders and offering the same product for less?

E-mailing buyers to warn them away from a seller is a type of auction fraud known as:

All of the following are benefits of auctions except:

Marilyn's Secret is an example of a(n) :

________ occurs when sellers agree informally or formally to set floor prices below which they will not sell on auction items.

In a Dutch Internet auction, a single seller puts up a single item for bidding.

After Google, the next portal/search engine site with the most unique visitors is:

The original portals in the early days of e-commerce were search engines.

A(n) ________, in which the highest bidder wins, is the most common form of auction.

Which of the following types of auctions is perfect for sellers that have many identical items to sell?

Facebook is the slowest growing of the most popular social networks.