Filters
Question type
Study Flashcards

Which of the following is not true about mobile marketing?


A) Mobile marketing is the fastest growing form of online marketing.
B) Mobile marketing is growing at around 30% a year.
C) A substantial part of mobile marketing should be counted as social marketing.
D) People use most of their mobile minutes while they are on the go.

Correct Answer

verifed

verified

Which of the following is a micro-blogging social network site that allows users to send and receive 140-character messages?


A) Facebook
B) Twitter
C) Pinterest
D) Instagram

Correct Answer

verifed

verified

Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media?


A) TweetDeck
B) Curalate
C) Amplify
D) Webtrends

Correct Answer

verifed

verified

Encouraging users to click a Like button is an example of which step in the social marketing process?


A) fan acquisition
B) brand strength
C) community
D) amplification

Correct Answer

verifed

verified

Which of the following is known primarily for blogs?


A) Facebook
B) Tumblr
C) Google
D) Instagram

Correct Answer

verifed

verified

In 2014, spending on mobile marketing was almost three times the amount spent on local online marketing.

Correct Answer

verifed

verified

Around how many apps do users regularly use a month?


A) 10
B) 26
C) 30
D) 50

Correct Answer

verifed

verified

What has changed in online marketing since 2007?

Correct Answer

verifed

verified

Since 2007, Facebook and other social ne...

View Answer

All of the following are Pinterest marketing tools except:


A) Brand pages.
B) Product Pins.
C) Promoted Pins.
D) Promoted Accounts.

Correct Answer

verifed

verified

In 2015, mobile marketing was about ________% of all online marketing.


A) 15%
B) 25%
C) 40%
D) 50%

Correct Answer

verifed

verified

What technologies and techniques are employed in location-based mobile marketing?

Correct Answer

verifed

verified

There are two general types of location-...

View Answer

Which of the following statements about BLE is not true?


A) Only Apple iPhones can use BLE.
B) BLE uses less power than traditional Bluetooth or GPS.
C) BLE has a two-way, push-pull communication capability.
D) BLE is more accurate than targeting through Wi-Fi triangulation.

Correct Answer

verifed

verified

Name and describe the five steps in the social marketing process.

Correct Answer

verifed

verified

The five steps in the social marketing p...

View Answer

All of the following marketing tools on Facebook require payment except:


A) Brand Pages.
B) Right-Hand Sidebar Ads.
C) News Feed Page Post Ads.
D) Mobile Ads.

Correct Answer

verifed

verified

All of the following are examples of dark social except:


A) e-mail.
B) tweets.
C) SMS texts.
D) Snapchat.

Correct Answer

verifed

verified

Which of the following statements is not true?


A) Google is the leading display ad site on mobile devices.
B) Google is the largest distributor of video ads on the mobile platform.
C) Mobile advertising is dominated by Google.
D) Google generates almost two-thirds of all mobile search ad spending.

Correct Answer

verifed

verified

Which of the following statements is not true?


A) About 75% of Facebook's ad revenue in 2015 is expected to come from its mobile ad platform.
B) The only way to access Facebook from a mobile device is to use a mobile app.
C) Mobile ads are displayed in users' News Feeds.
D) Facebook's mobile ad revenues are its fastest growing revenue stream.

Correct Answer

verifed

verified

Google uses which of the following to build a global database of wireless access points and their geographic locations?


A) E9-1-1
B) Street View cars
C) iBeacons
D) BLE

Correct Answer

verifed

verified

The second most popular social network in terms of average minutes per visitor is:


A) Instagram.
B) Pinterest.
C) LinkedIn.
D) Tumblr.

Correct Answer

verifed

verified

By 2015, spending on social marketing will be more than double the amount spent on mobile marketing.

Correct Answer

verifed

verified

Showing 61 - 80 of 85

Related Exams

Exam 1

The Revolution Is Just Beginning

85 Questions

Exam 2

E-Commerce Business Models and Concepts

85 Questions

Exam 3

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

85 Questions

Exam 4

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

85 Questions

Exam 5

E-Commerce Security and Payment Systems

85 Questions

Exam 6

E-Commerce Marketing and Advertising Concepts

85 Questions

Exam 8

Ethical, Social, and Political Issues in E-Commerce

85 Questions

Exam 9

Online Retailing and Services

85 Questions

Exam 10

Online Content and Media

85 Questions

Exam 11

Social Networks, Auctions, and Portals

85 Questions

Exam 12

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

85 Questions

Show Answer