Question 1

Web site tracking software can log the path a customer took through the Web site, the time spent on the site, and what geographic area, in general, the customer is from, all of which can help in customer analysis. It can also log the customer's operating system and which browser the customer is using. How could these last two data items be of interest to a company?
 Give examples.

Accepted Answer

Student answers will vary, but should in...

Question 2

A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius. This would be categorized as a ________ service.

Accepted Answer

A)   geosocial
B)   geoinformation
C)   geoadvertising
D)   geomapping
E)   geolocating

Question 3

Intellectual property refers to all forms of human expression, both tangible and intangible.

Accepted Answer

A) True 
 B)False

Question 4

Net marketplaces

Accepted Answer

A)   focus on continuous business process coordination between companies for supply chain management.
B)   are industry owned or operate as independent intermediaries between buyers and sellers.
C)   are geared towards short-term spot purchasing.
D)   are more relationship oriented than private industrial networks.
E)   typically consist of a large firm linking to its suppliers and partners.

Question 5

A secure Web site that links a large firm to its suppliers and other key business partners is called a(n)

Accepted Answer

A)   e-hub.
B)   marketspace.
C)   exchange.
D)   private industrial network.
E)   net marketplace.

Question 6

Which of the following best illustrates the sales revenue model?

Accepted Answer

A)   eBay receives a small fee from a seller if a seller is successful in selling an item.
B)   Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase.
C)   Flickr provides basic services for free, but charges a premium for advanced services.
D)   Apple accepts micropayments for single music track downloads.
E)   Netflix charges customers a monthly fee for access to its library of movies.

Question 7

What is the difference between personalization and customization, as applied to e-commerce technologies?

Accepted Answer

A)   Customization is any type of adjustment made to a product by the user; personalization refers to a business changing a product or service for the user.
B)   Personalization is any type of adjustment made to a product by the user; customization refers to a business changing a product or service for the user.
C)   Customization refers to adjusting marketing messages for a consumer; personalization refers to adjusting a product or service based on a user's preferences.
D)   Personalization refers to adjusting marketing messages for a consumer; customization refers to adjusting a product or service based on a user's preferences.
E)   There is no difference, both terms refer to changing a product or communication for the consumer.

Question 8

What event marked the beginning of e-commerce?

Accepted Answer

A)   The first product sold online.
B)   The first domain name registered.
C)   The first e-mail sent.
D)   The first paid advertisements placed on a Web site.
E)   The first product advertised online.

Question 9

Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.

Accepted Answer

A)   transparency
B)   asymmetry
C)   complexity
D)   discrimination

Question 10

Traditional online marketing, such as display ads, is still the majority of all online marketing.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is not one of four types of presence to be considered when building an E-commerce presence?

Accepted Answer

A)   offline media
B)   Web sites
C)   social media
D)   corporate
E)   e-mail

Question 12

In general, for digital goods, the marginal cost of producing another unit is about zero.

Accepted Answer

A) True 
 B)False

Question 13

Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as

Accepted Answer

A)   clickstream advertising.
B)   behavioral targeting.
C)   online profiling.
D)   long tail marketing.
E)   crowdsourcing.

Question 14

Goods that are involved in the actual production process are referred to as

Accepted Answer

A)   raw materials.
B)   direct goods.
C)   purchasing goods.
D)   indirect goods.
E)   products.

Question 15

The lowered costs of information storage, processing, and communication, along with the improvement of data quality, has resulted in which unique quality of e-commerce?

Accepted Answer

A)   information density
B)   richness
C)   customization
D)   interactivity
E)   global reach

Question 16

Define location-based services and describe the main categories of these services. Which of the categories do you feel has the most potential in terms of e-commerce revenues, and why?

Accepted Answer

Location-based services are services tha...

Question 17

________ describes the concept that a large group of people is better at making good decisions than a single person.

Accepted Answer

A)   The wisdom of crowds
B)   Outsourcing
C)   Crowdsourcing
D)   Social graphing
E)   Social search

Question 18

________ uses the community provider Internet business model.

Accepted Answer

A)   iTunes
B)   Yahoo
C)   eBay
D)   Google
E)   Twitter

Question 19

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n)

Accepted Answer

A)   exchange.
B)   marketspace.
C)   online marketplace.
D)   e-hub.
E)   net marketplace.

Question 20

All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts.

Accepted Answer

A) True 
 B)False

Exam 10: E-Commerce: Digital Markets, Digital Goods

________ uses the community provider Internet business model.

Correct Answer
verified

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n)

Correct Answer
verified

Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.

Correct Answer
verified

Traditional online marketing, such as display ads, is still the majority of all online marketing.

Correct Answer
verified

Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as

Correct Answer
verified

A secure Web site that links a large firm to its suppliers and other key business partners is called a(n)

Correct Answer
verified

A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius. This would be categorized as a ________ service.

Correct Answer
verified

In general, for digital goods, the marginal cost of producing another unit is about zero.

Correct Answer
verified

Net marketplaces

Correct Answer
verified

Which of the following best illustrates the sales revenue model?

Correct Answer
verified

________ describes the concept that a large group of people is better at making good decisions than a single person.

Correct Answer
verified

Which of the following is not one of four types of presence to be considered when building an E-commerce presence?

Correct Answer
verified

Goods that are involved in the actual production process are referred to as

Correct Answer
verified

Correct Answer
verified
Student answers will vary, but should in...
View Answer

The lowered costs of information storage, processing, and communication, along with the improvement of data quality, has resulted in which unique quality of e-commerce?

Correct Answer
verified

Intellectual property refers to all forms of human expression, both tangible and intangible.

Correct Answer
verified

Define location-based services and describe the main categories of these services. Which of the categories do you feel has the most potential in terms of e-commerce revenues, and why?

Correct Answer
verified
Location-based services are services tha...
View Answer

All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts.

Correct Answer
verified

What is the difference between personalization and customization, as applied to e-commerce technologies?

Correct Answer
verified

What event marked the beginning of e-commerce?

Correct Answer
verified

Exam 10: E-Commerce: Digital Markets, Digital Goods

________ uses the community provider Internet business model.

Correct AnswerverifiedShow Answer

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n)

Correct AnswerverifiedShow Answer

Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.

Correct AnswerverifiedShow Answer

Traditional online marketing, such as display ads, is still the majority of all online marketing.

Correct AnswerverifiedShow Answer

Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as

Correct AnswerverifiedShow Answer

A secure Web site that links a large firm to its suppliers and other key business partners is called a(n)

Correct AnswerverifiedShow Answer

A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius. This would be categorized as a ________ service.

Correct AnswerverifiedShow Answer

In general, for digital goods, the marginal cost of producing another unit is about zero.

Correct AnswerverifiedShow Answer

Net marketplaces

Correct AnswerverifiedShow Answer

Which of the following best illustrates the sales revenue model?

Correct AnswerverifiedShow Answer

________ describes the concept that a large group of people is better at making good decisions than a single person.

Correct AnswerverifiedShow Answer

Which of the following is not one of four types of presence to be considered when building an E-commerce presence?

Correct AnswerverifiedShow Answer

Goods that are involved in the actual production process are referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedStudent answers will vary, but should in...View AnswerShow Answer

The lowered costs of information storage, processing, and communication, along with the improvement of data quality, has resulted in which unique quality of e-commerce?

Correct AnswerverifiedShow Answer

Intellectual property refers to all forms of human expression, both tangible and intangible.

Correct AnswerverifiedShow Answer

Define location-based services and describe the main categories of these services. Which of the categories do you feel has the most potential in terms of e-commerce revenues, and why?

Correct AnswerverifiedLocation-based services are services tha...View AnswerShow Answer

All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts.

Correct AnswerverifiedShow Answer

What is the difference between personalization and customization, as applied to e-commerce technologies?

Correct AnswerverifiedShow Answer

What event marked the beginning of e-commerce?

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Student answers will vary, but should in...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Location-based services are services tha...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
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