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Exam 10: E-Commerce: Digital Markets and Digital Goods

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Question 51

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Hockey fans gather at the site nhl-cards.com.Here collectors and fans are able to buy and sell hockey cards with each other.What major electronic commerce category best describes this scenario?

A) consumer-to-consumer (C2C) electronic commerce
B) business-to-government (B2G) electronic commerce
C) business-to-business (B2B) electronic commerce
D) business-to-consumer (B2C) electronic commerce

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Question 52

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________ electronic commerce involves sales of goods and services among businesses.

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Question 53

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E-commerce is ubiquitous,meaning that is it available just about everywhere,at all times.

Compared to digital markets,traditional markets have

You are consulting for Lucky's,a chain of gas stations.What types of e-commerce opportunities,if any,are relevant to Lucky's? Could Lucky's make use of any Internet business models for this opportunity?

________ refers to the ease with which consumers can find out the variety of prices in a market.

Newspapers and magazines are losing readers to the Internet and losing advertisers.

________ refers to the use of the Internet and the Web to transact business.

Internet/Web technology is available everywhere: at work,at home,and elsewhere via mobile devices,anytime.This best describes ________.

If you have some experience with computers,you might decide to build the site yourself.

Facebook makes its money through ________.

Information ________ refers to the complexity and content of a message.

An information broker provides product,pricing,and availability information to individuals and businesses and generates revenue from advertising or from directing buyers to sellers.

Doug's Sports is a retail sports store.They have a 6000 sq.ft.store located in Lethbridge.They also market their goods through their Web site and distribute products around Canada.Which business model best describes the way this business participates in e-commerce?

Price discrimination is selling the same goods,or nearly the same goods,to different targeted groups at similar prices.

Simple Web sites can be developed and hosted with a first-year cost of ________ or less.

Clickstream tracking tools collect data on customer activities at Web sites and store them in a log.The tools record the site that users visited prior to coming to a particular Web site and where these users go when they leave that site.

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n)

The lowered costs of information storage,processing,and communication,along with the improvement of data quality has resulted in which unique quality of e-commerce?

Building a successful e-commerce site requires a keen understanding of business,technology,and social issues,as well as a ________ approach.