Question 1

Podcasting allows subscribers to listen to live, streaming radio and other audio content.

Accepted Answer

A) True 
 B)False

Question 2

The behavioral targeting of ads results in consumers responding ten times more frequently than when delivered ads randomly.

Accepted Answer

A) True 
 B)False

Question 3

Geoadvertising sends ads to users based on their:

Accepted Answer

A)  GPS locations.
B)  user addresses.
C)  shopping preferences.
D)  web site behaviors.

Question 4

Which of the following statements about B2B commerce is not true?

Accepted Answer

A)  Eighty percent of online B2B e-commerce is still based on EDI.
B)  B2B e-commerce represents approximately 10% of the overall B2B marketplace.
C)  B2B e-commerce only includes commercial transactions between firms.
D)  B2B e-commerce revenues in 2013 were over $4 trillion.

Question 5

Rich media advertisements are a sales-oriented marketing format.

Accepted Answer

A) True 
 B)False

Question 6

Ninety-six percent of all U.S. households with Internet access use a broadband connection.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following best illustrates the transaction fee revenue model?

Accepted Answer

A)  eBay receives a small fee from a seller if a seller is successful in selling an item.
B)  Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase.
C)  Flickr provides basic services for free, but charges a premium for advanced services.
D)  Apple accepts micropayments for single music track downloads. A

Question 8

Based on your reading of the chapter, e-commerce is:

Accepted Answer

A)  still in a revolutionary phase.
B)  widely accepted by consumers, although technology is still quickly changing.
C)  not yet fully accepted by consumers, although much of its driving technology is firmly in place.
D)  well entrenched as a form of modern commerce.

Question 9

Advertising networks track a user's behavior at thousands of Web sites.

Accepted Answer

A) True 
 B)False  True

Question 10

Which of the following statements about m-commerce is not true?

Accepted Answer

A)  In 2013, m-commerce represented about 10 percent of all e-commerce.
B)  M-commerce is the fastest growing form of e-commerce.
C)  In 2013, Amazon's m-commerce retail sales contributed approximately 10% of all m-commerce revenues.
D)  In 2013, the main areas of growth are in online banking and location-based services.

Question 11

Net marketplaces:

Accepted Answer

A)  focus on continuous business process coordination between companies for supply chain management.
B)  are industry owned or operate as independent intermediaries between buyers and sellers.
C)  are geared towards short-term spot purchasing.
D)  are more relationship oriented than private industrial networks.

Question 12

Describe the use of personalization and customization in e-commerce. What business value do these techniques have?

Accepted Answer

In personalization, merchants can target...

Question 13

Selling products and services directly to individual consumers via the Internet best describes:

Accepted Answer

A)  B2B e-commerce.
B)  C2C e-commerce.
C)  M-commerce.
D)  B2C e-commerce.

Question 14

Retail consumer e-commerce is growing at single-digit rates.

Accepted Answer

A) True 
 B)False  False

Question 15

What methods could a portal use to generate revenue? Which do you think might be most successful, and why?

Accepted Answer

Advertising, subscriptions, selling coll...

Question 16

Switching costs are the merchants' costs of changing prices.

Accepted Answer

A) True 
 B)False

Question 17

E-hubs are more ________ than private industrial networks.

Accepted Answer

A)  transaction oriented
B)  collaborative
C)  independent
D)  supply-chain oriented

Question 18

Varying a product's price according to the supply situation of the seller is called ________ pricing.

Accepted Answer

A)  menu
B)  flexible
C)  dynamic
D)  asymmetric

Question 19

The quality of ubiquity, as it relates to e-commerce, is illustrated by:

Accepted Answer

A)  the same set of standards being used across the globe.
B)  the spread of plentiful, cheap information.
C)  the enabling of commerce worldwide.
D)  the availability of the Internet everywhere and anytime.

Question 20

Web personalization is used primarily as a major marketing tool.

Accepted Answer

A) True 
 B)False

Exam 10: E-Commerce: Digital Markets, Digital Goods

Podcasting allows subscribers to listen to live, streaming radio and other audio content.

Correct AnswerverifiedShow Answer

The behavioral targeting of ads results in consumers responding ten times more frequently than when delivered ads randomly.

Correct AnswerverifiedShow Answer

Geoadvertising sends ads to users based on their:

Correct AnswerverifiedShow Answer

Which of the following statements about B2B commerce is not true?

Correct AnswerverifiedShow Answer

Rich media advertisements are a sales-oriented marketing format.

Correct AnswerverifiedShow Answer

Ninety-six percent of all U.S. households with Internet access use a broadband connection.

Correct AnswerverifiedShow Answer

Which of the following best illustrates the transaction fee revenue model?

Correct AnswerverifiedA

Based on your reading of the chapter, e-commerce is:

Correct AnswerverifiedShow Answer

Advertising networks track a user's behavior at thousands of Web sites.

Correct AnswerverifiedTrue

Which of the following statements about m-commerce is not true?

Correct AnswerverifiedShow Answer

Net marketplaces:

Correct AnswerverifiedShow Answer

Describe the use of personalization and customization in e-commerce. What business value do these techniques have?

Correct AnswerverifiedIn personalization, merchants can target...View AnswerShow Answer

Selling products and services directly to individual consumers via the Internet best describes:

Correct AnswerverifiedShow Answer

Retail consumer e-commerce is growing at single-digit rates.

Correct AnswerverifiedFalse

What methods could a portal use to generate revenue? Which do you think might be most successful, and why?

Correct AnswerverifiedAdvertising, subscriptions, selling coll...View AnswerShow Answer

Switching costs are the merchants' costs of changing prices.

Correct AnswerverifiedShow Answer

E-hubs are more ________ than private industrial networks.

Correct AnswerverifiedShow Answer

Varying a product's price according to the supply situation of the seller is called ________ pricing.

Correct AnswerverifiedShow Answer

The quality of ubiquity, as it relates to e-commerce, is illustrated by:

Correct AnswerverifiedShow Answer

Web personalization is used primarily as a major marketing tool.

Correct AnswerverifiedShow Answer

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True

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In personalization, merchants can target...
View Answer

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False

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Advertising, subscriptions, selling coll...
View Answer

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